PURIFY YOUR ROOTS

A source of beauty for centuries, clay’s unique properties now banish oily roots and dry ends, leaving hair fresh, nourished and hydrated

The four-part Extraordinary Clay ritual uses a trilogy of clays to hydrate the hair shaft and ends, creating the ultimate silicone-free hair detox. The hero of this range is the L’oréal Paris Elvive Extraordinary Clay Pre-shampoo Detox Mask. Curious as to why you need a pre-shampoo ritual? This one-of-a-kind mask contains 30 per cent pure clay and absorbs both the oils and impurities right at the scalp, leaving beautiful hair at the source.