“we don’t have to con­form”

Katy Perry’s lat­est scent mir­rors her own evo­lu­tion

ELLE (Australia) - - Contents -

Katy Perry re­leases her lat­est scent, and it’s as unique as she is.

Katy Perry has come a long way since she pro­fessed her love for cherry Chap­stick. She’s been through more hair colours than you’ve had hot din­ners and amassed close to 70 mil­lion fol­low­ers on In­sta­gram. But don’t get it twisted – she knows that stuff isn’t real. “We have to be care­ful to strike a bal­ance with liv­ing in the in­ter­net world, be­cause it isn’t true in­ti­macy – it’s fraud­u­lent. I just want peo­ple to still be able to hold con­ver­sa­tions with each other,” she says.

To do her bit to in­spire those con­ver­sa­tions, the singer has re­leased num­ber seven in the cat­a­logue of per­fumes bear­ing her moniker: Indi. “It’s named for be­ing an in­di­vid­ual, feel­ing free and proud to be your au­then­tic self,” she ex­plains. “I’m ex­cited by see­ing peo­ple around the world will­ing to em­brace their in­di­vid­u­al­ity in­stead of con­form­ing to a norm.” That means the eau is un­con­ven­tional – the kind of thing peo­ple will ask what you’re wear­ing. All sexy musks and woods, it’s the type of blend that will work as well on you as it will on him. “Wear­ing it makes you feel brave and em­pow­ered. It smells dif­fer­ent on ev­ery per­son’s skin, so it can re­ally bring out your unique­ness,” she adds.

To fur­ther en­cap­su­late the spirit of in­di­vid­u­al­ity, Perry tapped five in­flu­encers to ap­pear with her in the com­mer­cials. “I use In­sta­gram to find pho­tog­ra­phers, makeup artists – the peo­ple I want to work with next,” she says. “I was do­ing a bunch of stalk­ing and I found their sto­ries. I picked five women from dif­fer­ent walks of life be­cause they’re an in­spi­ra­tion to a di­verse au­di­ence. I wanted to high­light their voices. I’ve had so many op­por­tu­ni­ties to use mine. I wanted to share the spot­light with oth­ers who have their own mes­sage.”

From a trans­gen­der model to artists and ac­tivists, Perry’s choices are var­ied, but they do have one thing in com­mon: strength, in opin­ions, in con­vic­tions and of char­ac­ter. Per­haps it’s an echo of where she’s at right now as an artist – with a new sound and in the midst of plan­ning an­other mam­moth global tour. “I hope my au­di­ence can see them­selves in one of them, and that would help them re­alise we’re all in this to­gether,” says Perry. “There is real beauty in dif­fer­ences.” Even if you’re not a Katy­cat, you’ve got to agree with that.



Katy Perry’s Indi, $49 for 50ml, Katy Perry Par­fums, 1800 812 663

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