Ex­press route just the ticket

Ellenbrook Advocate - - FRONT PAGE - Mon­tana Ar­don

A NEW style of travel ar­rives in El­len­brook on Mon­day with the launch of a smart tick­et­ing app that will of­fer com­muters a muchawaited ex­press route to Perth.

Known as Bus­bee, the on-de­mand ser­vice is ex­pected to re­lieve traf­fic con­ges­tion by trans­port­ing hun­dreds of peo­ple on its ride-shar­ing coach in­stead of them driv­ing their own ve­hi­cles.

The app al­lows bus op­er­a­tors to set up di­rect, ex­press routes not ser­viced by pub­lic trans­port.

The ini­tia­tive is the brain­child of en­tre­pre­neur John Hur­ley, who be­lieves the ser­vice will rad­i­cally change the com­mute to the city.

“Bus­bee has a sim­i­lar busi­ness model to Uber in that the plat­form uses al­ready avail­able in­fra­struc­ture and ve­hi­cles,” Mr Hur­ley said.

“The vi­sion is to col­lab­o­rate with ex­ist­ing coach providers to shake up the commuter ex­pe­ri­ence.”

The El­len­brook to Perth City route is the first of a num­ber, with Bus­bee plan­ning to an­nounce new routes in com­ing months.

“It’s well known the El­len­brook trans­port sys­tem has been prob­lem­atic for some time,” Mr Hur­ley said. “We see Bus­bee as a way to make an im­me­di­ate and pos­i­tive im­pact on the grow­ing con­ges­tion in the area.”

Bus­bee has char­tered lux­ury coach op­er­a­tor Hori­zons West for the El­len­brook route.

Founder Greg Balla said the app would not only ben­e­fit his busi­ness, but other routes and ser­vices as well.

“Pas­sen­gers head­ing to work or trav­el­ling on the week­end now have an ad­di­tional choice of rid­ing on a lux­ury bus,” Mr Balla said.

“The on-de­mand el­e­ment means only the routes and ser­vices re­quested by pas­sen­gers will run.

“This will help re­duce cap­i­tal in­vest­ment and run­ning costs while at the same time lower con­ges­tion and emis­sions, with fewer ve­hi­cles on the road.”

Peo­ple can pur­chase a re­turn ticket to the city for $18 us­ing the Bus­bee app.

To re­deem their ticket, they sim­ply present the app and scan the QR code with the driver’s iPad. No cash is in­volved. The El­len­brook route starts on Oc­to­ber 3 from The Shops at El­len­brook. For more in­for­ma­tion, visit www.bus­bee.com.au.

Pic­ture: David Baylis

Anne and John Hur­ley, of Bal­la­jura, have de­vel­oped an app and bus ser­vice that will take El­len­brook res­i­dents all the way into the city in style. www.com­mu­ni­typix.com.au d459265

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.