Euroa Fruit Mar­ket – 2017 Mi­cro Busi­ness of the Year Award Fi­nal­ist

Euroa Gazette - - NEWS -

An in­ter­view with Sharyn McClel­lan

Why did you get in­volved in/ start your busi­ness?

We have a pas­sion for pro­vid­ing qual­ity, fresh, Aus­tralian grown pro­duc­ing. We proudly do not stock im­ported pro­duce. It is our be­lief that we need to get back to ba­sics and live within our sea­sons.

What is the most en­joy­able as­pect of your busi­ness/job?

Build­ing a re­la­tion­ship with our cus­tomers is im­por­tant to us, hav­ing a chat and a laugh is re­ward­ing. Our cus­tomers have made this busi­ness pos­si­ble and we are grate­ful to be part of such a won­der­ful com­mu­nity.

What are the big­gest chal­lenges you face?

Chang­ing peo­ple’s mind­set in re­gard to the pro­duce that isn’t per­fect. A lot of peo­ple ex­pect per­fec­tion in pro­duce. We hope peo­ple can un­der­stand that if it has spots, or is an odd shape, it doesn’t mean it’s not go­ing to taste good, in fact, chances are it has spent more time grow­ing which in re­turn means it has more flavour. 20-40 per cent of Aussie pro­duce gets re­jected be­fore it gets to the shop floor be­cause of cos­metic stan­dards.

What op­por­tu­ni­ties would help you to grow your busi­ness?

Pro­mot­ing our busi­ness, get­ting the word out and the knowl­edge that we are proud to only sup­ply Aus­tralian grown pro­duce. Plans for the fu­ture? Mov­ing for­ward, we hope to elim­i­nate plas­tic bags com­pletely. We have pa­per bags and Boomerang Bags and en­cour­age our cus­tomers to utilise them. We have seen a real shift in the mind­set of our cus­tomer and hope to con­tinue this worth­while cause with the help of our cus­tomers.

FRESH AUS­TRALIAN PRO­DUCE: The Euroa Fruit Mar­ket is proud to only sup­ply Aus­tralian grown pro­duce.

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