Sur­vey re­veals growth

Euroa Gazette - - NEWS -

VIC­TO­RIA has con­tin­ued to ex­pe­ri­ence strong growth in vis­i­tors in the year to June 30, the lat­est re­sults of the Na­tional Vis­i­tor Sur­vey has re­vealed, with ev­i­dence that mar­ket­ing cam­paigns pro­mot­ing the Goul­burn River Val­ley re­gion are hav­ing a pos­i­tive ef­fect.

Goul­burn River Val­ley Tourism wel­comes the lat­est re­sults, which showed very en­cour­ag­ing trends such as sig­nif­i­cant growth in to­tal visi­ta­tion up by 18.2 per cent to 3.1 mil­lion vis­i­tors, and to­tal vis­i­tor spend of $455 mil­lion an in­crease of 19.3 per cent, all ahead of the na­tional av­er­age.

Key mar­kets have per­formed strongly with do­mes­tic daytrip­pers to the re­gion in­creas­ing by 11.3 per cent com­pared the same pe­riod last year, in­creas­ing to 2.1 mil­lion vis­i­tors.

Over two mil­lion Aus­tralian vis­i­tors stayed overnight in the re­gion, an in­crease of 30.5 per cent, and in­ter­na­tional visi­ta­tion grew by a fur­ther 57.4 per cent.

Overnight do­mes­tic visi­ta­tion has con­trib­uted over $231 mil­lion to the re­gional econ­omy, up from $208 mil­lion in the last pe­riod.

Goul­burn River Val­ley Tourism ex­ec­u­tive of­fi­cer Leanne Hulm said the growth in visi­ta­tion, vis­i­tor night and ex­pen­di­ture is proof that the Heart of Vic­to­ria is be­com­ing a des­ti­na­tion of choice.

“With a third of vis­i­tors to re­gion com­ing to spend time with friends and rel­a­tives ev­ery­one should be aware of the fan­tas­tic lo­cal destinations and hid­den trea­sures we have on off in the Heart of Vic­to­ria” she said.

“The Dis­cover the Heart of Vic­to­ria Plan­ner is avail­able at all Vis­i­tor In­for­ma­tion Cen­tres across the re­gion and is a won­der­ful re­source for dis­cov­er­ing ev­ery­thing in your back­yard.”

Overnight ex­pen­di­ture in the re­gion was driven largely by an in­crease in in­trastate vis­i­tors (up by 45 per cent).

TOURISM GROW­ING IN STRATH­BO­GIE: A Na­tional Vis­i­tor Sur­vey has re­vealed that Strath­bo­gie, along with other shires in the Goul­burn River Val­ley re­gion, is ex­pe­ri­enc­ing con­tin­u­ing strong growth in tourism.

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