A REV­O­LU­TION IN RED AND WHITE

F1 Racing - - INSIDER -

Armed with Marl­boro cash and a man­date to im­ple­ment his high-tech vi­sion, Ron hired de­signer John Barnard and pushed through the rst F1 car to be built around a car­bon-bre tub. Its suc­cess made the tech­nol­ogy ubiq­ui­tous, but Ron stayed ahead of the game by sign­ing key part­ners – TAG funded de­vel­op­ment of a new turbo en­gine – and the best drivers. He per­suaded Niki Lauda out of re­tire­ment and put to­gether the com­bustible Alain Prost-Ayr­ton Senna su­perteam. TAG made way for Honda, and then (af­ter fal­low years with Ford and Peu­geot) Mercedes. McLaren had be­come the best of the best.

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