Gen­dore Trac­tors and Ma­chin­ery ex­pands to cover all of Gipp­s­land

Farm World News - - Farm World 2016 -

Gen­dore Trac­tors and ma­chin­ery has a long and proud as­so­ci­a­tion with New Holland, which dates back to 1948 when Gen­dore’s founder, Lew Genoni was deal­ing with Aus­tralia’s first New Holland dis­trib­u­tor, Dor­ing Im­ple­ments.

Today’s New Holland com­pany is enor­mously dif­fer­ent to those times op­er­at­ing as a mas­sive global busi­ness with pro­duc­tion fa­cil­i­ties for its vast range of trac­tors and im­ple­ments on ev­ery con­ti­nent.

Gen­dore also is a dif­fer­ent com­pany to what they were in 1948, with the com­pany re­main­ing a fam­ily-owned busi­ness un­der the lead­er­ship of Lew’s grand­son, Derek Genoni.

The com­pany now plays a ma­jor role as the only dealer for New Holland Agri­cul­ture in Gipp­s­land, with branches in Leon­gatha, Tooradin and its new premises at 180 Queen Street in Warragul.

Gen­dore general man­ager Tim Burgess, said the com­pany’s ex­pan­sion into Warragul and through­out Gipp­s­land is the per­fect op­por­tu­nity to grow both New Holland’s and Gen­dore’s busi­ness in the re­gion.

“New Holland has a strong his­tory in Gipp­s­land and we plan to re­in­force that with qual­ity cus­tomer sup­port through all our branches,” he said.

“Gen­dore has a long as­so­ci­a­tion with farm­ers through­out Gipp­s­land and we in­tend to con­tinue to build those re­la­tion­ships.

“We see Warragul as the per­fect re­gional base for our new deal­er­ship,” Mr Burgess said.

The new Warragul deal­er­ship has been a con­struc­tion zone for the past month while new of­fices, ser­vice cen­tre and parts de­part­ments were be­ing built.

“The new Warragul site al­lows for plenty of busi­ness growth and an area for dis­play of trac­tors and ma­chin­ery,” Mr Burgess said.

“We have been re­ceiv­ing plenty of pos­i­tive feed­back about our ex­pan­sion from our ex­ist­ing cus­tomers in the area.

“We have also started em­ploy­ing peo­ple for the va­cant po­si­tions, and we are ex­tremely im­pressed with the qual­ity of the peo­ple we have em­ployed to date.

“We still have more po­si­tions to fill once we open the deal­er­ship,” he added.

Gen­dore plans to have an of­fi­cial open­ing of the new branch in April, which co­in­cides with this year’s Farm World.

Visi­tors to Farm World can visit the Gen­dore site at site num­ber 301 where the com­pany will have a range of New Holland prod­ucts on dis­play.

For more www.gen­



New premises: Gen­dore general man­ager Tim Burgess said the com­pany’s new branch at 180 Queen Street, Warragul is the per­fect re­gional base for its new deal­er­ship.

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