Gendore Tractors and Machinery expands to cover all of Gippsland
Gendore Tractors and machinery has a long and proud association with New Holland, which dates back to 1948 when Gendore’s founder, Lew Genoni was dealing with Australia’s first New Holland distributor, Doring Implements.
Today’s New Holland company is enormously different to those times operating as a massive global business with production facilities for its vast range of tractors and implements on every continent.
Gendore also is a different company to what they were in 1948, with the company remaining a family-owned business under the leadership of Lew’s grandson, Derek Genoni.
The company now plays a major role as the only dealer for New Holland Agriculture in Gippsland, with branches in Leongatha, Tooradin and its new premises at 180 Queen Street in Warragul.
Gendore general manager Tim Burgess, said the company’s expansion into Warragul and throughout Gippsland is the perfect opportunity to grow both New Holland’s and Gendore’s business in the region.
“New Holland has a strong history in Gippsland and we plan to reinforce that with quality customer support through all our branches,” he said.
“Gendore has a long association with farmers throughout Gippsland and we intend to continue to build those relationships.
“We see Warragul as the perfect regional base for our new dealership,” Mr Burgess said.
The new Warragul dealership has been a construction zone for the past month while new offices, service centre and parts departments were being built.
“The new Warragul site allows for plenty of business growth and an area for display of tractors and machinery,” Mr Burgess said.
“We have been receiving plenty of positive feedback about our expansion from our existing customers in the area.
“We have also started employing people for the vacant positions, and we are extremely impressed with the quality of the people we have employed to date.
“We still have more positions to fill once we open the dealership,” he added.
Gendore plans to have an official opening of the new branch in April, which coincides with this year’s Farm World.
Visitors to Farm World can visit the Gendore site at site number 301 where the company will have a range of New Holland products on display.
For more www.gendore.com.au
New premises: Gendore general manager Tim Burgess said the company’s new branch at 180 Queen Street, Warragul is the perfect regional base for its new dealership.