Mahin­dra en­ters com­bine mar­ket Ni­nox starts drone op­er­a­tions

Mahin­dra en­ters com­bine har­vester mar­ket

Farms & Farm Machinery - - Contents -

In­dian trac­tor man­u­fac­turer Mahin­dra has en­tered the global com­bine har­vester mar­ket by join­ing forces with Fin­nish com­bine man­u­fac­turer Sampo Rosen­lew.

Un­der the strate­gic partnership, Mahin­dra has ac­quired a 35 per cent stake in Sampo Rosen­lew. Both com­pa­nies will join hands in fo­cus­ing on the com­bine har­vester mar­kets in In­dia, China, Africa and the Mid­dle East.

Mahin­dra ex­ec­u­tive di­rec­tor Pawan Goenka says the com­pany has been suc­cess­ful in the agri­cul­ture mar­ket with its trac­tors, and now hopes to build a more com­pre­hen­sive ag-prod­uct line-up.

“We are now putting in place a strat­egy to build a full prod­uct line of farm equip­ment that goes be­yond trac­tors, and with this we will com­pete glob­ally,” he says.

Mahin­dra Farm Equip­ment & Two Wheeler pres­i­dent and chief ex­ec­u­tive Ra­jesh Je­jurikar says he is con­fi­dent about the new ven­ture.

“Sampo Rosen­lew will en­able Mahin­dra to grow in the global com­bine har­vester busi­ness,” he says. “The two com­pa­nies will work closely to­wards tak­ing Sampo’s com­bine har­vesters to new mar­kets glob­ally, in­clud­ing In­dia.”

Sampo Rosen­lew is well-known in the global com­bine har­vester mar­ket for its mid-sized com­bines, and is ex­pected to de­velop a new range of har­vesters for de­vel­op­ing mar­kets and spe­cialty crops.

The com­pany, based in Pori, Fin­land, cur­rently sells its ma­chines to over 50 coun­tries in Europe and North Africa.

Sampo Rosen­lew CEO Jali Pri­hti says the ven­ture with Mahin­dra will en­able Sampo to en­ter new mar­kets, which it could not oth­er­wise with its own re­sources.

“This strate­gic partnership with Mahin­dra & Mahin­dra is a nat­u­ral step to­wards the world’s fastest grow­ing mar­kets in Asia, Mid­dle East and Africa to­gether with the strong­est pos­si­ble part­ner,” he says. “With this col­lab­o­ra­tion we aim to in­crease the man­u­fac­tur­ing vol­umes in com­bine har­vesters and com­po­nents in Pori.”

Be­low: Sampo Rosen­lew’s Co­mia C8 har­vester

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.