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Mahindra enters combine harvester market
Indian tractor manufacturer Mahindra has entered the global combine harvester market by joining forces with Finnish combine manufacturer Sampo Rosenlew.
Under the strategic partnership, Mahindra has acquired a 35 per cent stake in Sampo Rosenlew. Both companies will join hands in focusing on the combine harvester markets in India, China, Africa and the Middle East.
Mahindra executive director Pawan Goenka says the company has been successful in the agriculture market with its tractors, and now hopes to build a more comprehensive ag-product line-up.
“We are now putting in place a strategy to build a full product line of farm equipment that goes beyond tractors, and with this we will compete globally,” he says.
Mahindra Farm Equipment & Two Wheeler president and chief executive Rajesh Jejurikar says he is confident about the new venture.
“Sampo Rosenlew will enable Mahindra to grow in the global combine harvester business,” he says. “The two companies will work closely towards taking Sampo’s combine harvesters to new markets globally, including India.”
Sampo Rosenlew is well-known in the global combine harvester market for its mid-sized combines, and is expected to develop a new range of harvesters for developing markets and specialty crops.
The company, based in Pori, Finland, currently sells its machines to over 50 countries in Europe and North Africa.
Sampo Rosenlew CEO Jali Prihti says the venture with Mahindra will enable Sampo to enter new markets, which it could not otherwise with its own resources.
“This strategic partnership with Mahindra & Mahindra is a natural step towards the world’s fastest growing markets in Asia, Middle East and Africa together with the strongest possible partner,” he says. “With this collaboration we aim to increase the manufacturing volumes in combine harvesters and components in Pori.”
Below: Sampo Rosenlew’s Comia C8 harvester