Claas Deal­er­ship of the Year

Echuca wins Claas Deal­er­ship of the Year award

Farms & Farm Machinery - - Contents -

Claas Har­vest Cen­tre Echuca has won the Strive Deal­er­ship of the Year Award, which recog­nises the best-per­form­ing Claas farm ma­chin­ery deal­er­ship in Aus­tralia and New Zealand.

Bren­dan and Mar­cella Caf­fery have taken their Claas Har­vest Cen­tre from a start-up busi­ness to a thriv­ing ven­ture that now em­ploys 16 peo­ple and ser­vices 500 farm­ers and con­trac­tors through­out North­ern Vic­to­ria in just over seven years.

The deal­er­ship “has suc­cess­fully dif­fer­en­ti­ated it­self in the highly com­pet­i­tive farm ma­chin­ery market by pro­vid­ing ex­cep­tional cus­tomer ser­vice, in­clud­ing 24/7 ser­vice and parts sup­port dur­ing the busy har­vest­ing pe­riod,” Claas says.

Bren­dan Caf­fery says the deal­er­ship’s suc­cess is not nec­es­sar­ily about hav­ing the best ma­chin­ery or of­fer­ing the best deals – it’s about pro­vid­ing the best ser­vice.

“In many ways, farm­ers aren’t buy­ing a ma­chine but rather the team be­hind it,” he says. “Farm­ers and con­trac­tors want to know that you will be there when they need you. Every ma­chine needs fix­ing sooner or later, so it re­ally comes down to how quickly you can get that ma­chine go­ing again.”

The 2016 Af­ter Sales Team of the Year award was pre­sented to North­ern New South Wales Claas Har­vest Cen­tre, WJ Matthews.

Known as ‘WJ’s’, the third-gen­er­a­tion fam­ily-owned busi­ness em­ploys more than 35 staff across two branches in Moree and Narrabri.

Claas Har­vest Cen­tre – Tas­ma­nia also claimed its place as one of the best farm ma­chin­ery deal­er­ships in Aus­tralia and New Zealand, com­ing third in both cat­e­gories.

Six top per­form­ing Aus­tralian sales rep­re­sen­ta­tives were also recog­nised with Strive Sales­per­sons of the Year awards:

• Liam McCor­mack

Claas Har­vest Cen­tre – WJ Matthews (Claas Lex­ion)

• Stu­art McLaren

Claas Har­vest Cen­tre – Gipp­s­land (Claas Jaguar)

• Bernie Teas­dale

Claas Har­vest Cen­tre – Echuca (Claas Trac­tors)

• An­thony McVilly

Claas Har­vest Cen­tre – Co­lac (Claas Green­line)

• An­thony Maynard

Claas Har­vest Cen­tre – Tas­ma­nia (Ama­zone)

• Geoff An­der­son

Claas Har­vest Cen­tre – Wagga Wagga (Seed Hawk)

The af­ter-sales man­ager of Claas Har­vest Cen­tre Esper­ance, Wes­ley Stephens, was recog­nised with a Herby Whyte

Award for his “sig­nif­i­cant in­di­vid­ual con­tri­bu­tion to the suc­cess of the or­gan­i­sa­tion”.

The win­ners were se­lected from a list of 22 peer-nom­i­nated can­di­dates by Herby Whyte, the chair­man of Land­power, the largest pri­vately-owned farm ma­chin­ery dis­tri­bu­tion net­work in Aus­trala­sia.

The awards were pre­sented by a num­ber of in­ter­na­tional rep­re­sen­ta­tives from Claas, in­clud­ing Claas UK CEO and re­gional di­rec­tor Trevor Tyrrell and Claas global ex­port man­ager Elke Hoy­er­mann.

Bren­dan and Mar­cella Caf­fery of Claas Har­vest Cen­tre Echuca

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