new hol­land EX­PANDS

Ag firm adds Kongskilde grass and soil im­ple­ments to lineup

Farms & Farm Machinery - - News -

New Hol­land Agri­cul­ture will be of­fer­ing a wide range of new agri­cul­tural im­ple­ments af­ter its par­ent com­pany, CNH In­dus­trial, agreed to buy the grass and soil busi­ness of Kongskilde In­dus­tries of Den­mark.

Part of the Dansk Land­brugs Grov­vare­sel­skab (co-op), Kongskilde de­vel­ops, man­u­fac­tures and sells the Kongskilde, Överum and JF brands of tillage, seeding and hay/for­age prod­ucts.

New Hol­land Agri­cul­ture brand pres­i­dent Carlo Lam­bro says the Kongskilde dealer and im­porter net­work will re­main the ref­er­ence point for its cus­tomers for the mo­ment, but its prod­ucts will grad­u­ally be in­te­grated into the New Hol­land port­fo­lio.

“The ac­qui­si­tion of the tillage, seeding and hay and for­age ac­tiv­i­ties of Kongskilde adds a key prod­uct range that will fur­ther broaden New Hol­land Agri­cul­ture’s prod­uct of­fer­ing within the agri­cul­tural ma­chin­ery sec­tor,” he says.

“This agree­ment will pro­vide growth op­por­tu­ni­ties and cre­ate a strong plat­form to de­velop the Kongskilde busi­ness and its brands.”

In the ac­qui­si­tion an­nounce­ment, New Hol­land says it has a long his­tory of lead­er­ship in the hay tools which dates back to 1940, when it in­tro­duced the first self-ty­ing au­to­matic pick-up baler to farm­ers in the United States.

It adds that it has now de­vel­oped a com­plete prod­uct of­fer­ing of hay equip­ment for cut­ting, ted­ding, rak­ing, bal­ing and stack­ing.

The lat­est ac­qui­si­tion com­prises a trans­fer of as­sets re­lated to the tillage, seeding and hay/for­age ac­tiv­i­ties of Kongskilde In­dus­tries. This in­cludes two man­u­fac­tur­ing plants in Europe, lo­cated in Poland and Swe­den, and other fa­cil­i­ties in the EMEA, APAC and NAFTA re­gions.

“We are proud to wel­come the well-es­tab­lished prod­ucts and brands of Kongskilde, Överum and JF into the CNH In­dus­trial Group,” CNH In­dus­trial CEO Richard Tobin says.

“It is our in­ten­tion to build upon th­ese proud her­itages and sig­nif­i­cantly in­crease their mar­ket ac­cess as part of our world­wide dis­tri­bu­tion net­work.”

The trans­ac­tion is now sub­ject to var­i­ous clos­ing con­di­tions, in­clud­ing reg­u­la­tory ap­provals.

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