New Pot­tinger ware­house

Poet­tinger has opened a new ware­house to cope with Aussie growth,

Farms & Farm Machinery - - Contents - writes Har­ri­son Hunkin

Ape­riod of strong growth has prompted Aus­trian ma­chin­ery gi­ant Poet­tinger to open a new ware­house near Melbourne. The new Tru­gan­ina fa­cil­ity was launched last week in front of deal­ers and buy­ers by Poet­tinger Aus­tralia manag­ing direc­tor Eva-Maria Heiken­waelder.

Since es­tab­lish­ing in Aus­tralia in 2008, the Aus­trian com­pany has sold more than 1500 ma­chines here. This suc­cess is what has driven Poet­tinger to se­cure the new fa­cil­ity to meet the mar­ket’s grow­ing needs.

“We needed to stock more parts and more ma­chines and we didn’t have enough space in the old fa­cil­ity,” Heiken­waelder tells Farms & Farm Ma­chin­ery.

The new fa­cil­ity is a 1400-square-me­tre ware­hous­ing space with mod­ern of­fice fa­cil­i­ties.

Heiken­waelder says the larger fa­cil­ity means more space for prod­ucts and parts.

“The old fa­cil­ity was about half the size of what we have now and we just needed to stock more parts and more ma­chines,” she says. “The new fa­cil­ity has dou­ble the area for spare parts.

“This al­lows us to bet­ter serve the mar­ket, and to be able to re­act as quickly as pos­si­ble to any cus­tomer de­mands.”

Poet­tinger has roughly 35 deal­er­ships across the coun­try and has ex­pe­ri­enced se­ri­ous growth over the last two years on the back of strong farm ma­chin­ery sales across Aus­tralia.

The com­pany saw a 40 per cent in­crease in turnover in 2016, which fol­lows an in­crease of 28 per cent the year be­fore, Heiken­waelder says.

“It was a re­ally im­pres­sive year,” she says. “We felt like we couldn’t bring enough ma­chines in.

“In fact, the mo­ment we talked about get­ting more ma­chines they were al­ready sold.”

Heiken­waelder says Poet­tinger is con­fi­dent this year will be an­other suc­cess.

Back home in Europe, Poet­tinger is cur­rently up­grad­ing its cur­rent fa­cil­ity with a new pro­duc­tion line and has also un­veiled a new spare-parts lo­gis­tics cen­tre where it can send out close to 800 de­liv­er­ies each day.

Poet­tinger also has plans to open a plant able to build its line of balers and loader wag­ons.

Above: Poet­tinger busi­ness devel­op­ment man­ager Christoph Mauhart and Aus­tralia manag­ing direc­tor Eva-Maria Heiken­waelder cut the rib­bon. Be­hind them are (from left): sales man­agers Phil Pap­pin, Ben Puncher and Glen Sharp, and ware­house and spare parts man­ager Clin­ton Sterl­son

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