New New­cas­tle branch for Crown

Crown moves to new, strate­gi­cally lo­cated branch in New­cas­tle

Farms & Farm Machinery - - Contents -

Crown Equip­ment is fa­cil­i­tat­ing growth in New South Wales’ Hunter re­gion with the re­lo­ca­tion of its New­cas­tle branch to a pur­pose-built, cen­trally lo­cated com­pany-owned fa­cil­ity in Beres­field, close to the re­gional city.

The new lo­ca­tion, which ben­e­fits from the lat­est in en­vi­ron­men­tally-friendly build­ing prac­tices, was se­lected for its prox­im­ity to ma­jor high­ways and con­ve­nient lo­ca­tion for cus­tomers in ware­hous­ing, lo­gis­tics, min­ing, man­u­fac­tur­ing and agri­cul­ture.

The site – at 21 Yilen Close, Beres­field – makes ac­cess­ing Crown’s team of sales and ser­vice pro­fes­sion­als eas­ier for cus­tomers in need of ma­te­ri­als han­dling equip­ment, rack­ing and shelv­ing, dock lev­ellers and other ware­house infrastructure.

The branch houses new and used Crown lift trucks and a com­pre­hen­sive ar­ray of spare parts. It also serves as a base for 18 Crown ser­vice vans to meet the needs of cus­tomers as far afield as Grafton, In­verell and Umina.

Crown Equip­ment man­ag­ing di­rec­tor Greg Sim­monds says the in­vest­ment in the new fa­cil­ity re­flects the grow­ing need for the com­pany’s prod­ucts and ser­vices in the area.

“The re­cent growth in Syd­ney has had a knock-on ef­fect in the Hunter re­gion just as it has in Wol­lon­gong, where Crown has also re­cently in­creased its foot­print,” Sim­monds says. “New­cas­tle is one of the fastest-grow­ing re­gional ci­ties in New South Wales and where there are more peo­ple, there is a greater need for Crown lift trucks.

“Our new branch is home to an ex­pe­ri­enced team which has been meet­ing the ma­te­ri­als han­dling needs of cus­tomers in the re­gion since 1982 with prod­ucts that have been help­ing grow Aus­tralian busi­nesses for over 50 years.” Sim­monds says the new branch also helps Crown meet its own goals of re­duc­ing en­vi­ron­men­tal im­pacts, from both sus­tain­ably-en­gi­neered prod­ucts and bet­ter man­age­ment of its fa­cil­i­ties.

“The branch’s build­ing de­sign in­cor­po­rates new-gen­er­a­tion sky­light­ing, highly-ef­fi­cient LED light­ing and water-har­vest­ing equip­ment,” he says.

“As they do at our Aus­tralian head­quar­ters in Smith­field, New South Wales, these mea­sures help to min­imise the build­ing’s en­vi­ron­men­tal foot­print and com­ply with Crown’s eco­logic sus­tain­abil­ity phi­los­o­phy,” he adds.

Since its en­try into the ma­te­ri­als han­dling equip­ment in­dus­try in 1960, Crown has earned a rep­u­ta­tion as a lead­ing in­no­va­tor in world-class fork­lift and ma­te­ri­als han­dling equip­ment. The com­pany’s goal is to al­ways pro­vide the user with the safest, most ef­fi­cient and er­gonomic lift truck pos­si­ble to lower to­tal cost of own­er­ship and in­crease up­time.

Crown Equip­ment opened its com­pany owned Syd­ney branch op­er­a­tions in 1966, and has ex­panded its op­er­a­tions since then to be­come the largest pri­vately-owned lift truck busi­ness in Aus­tralia. Crown is head­quar­tered in Syd­ney, with more than 40 branches and deal­ers cur­rently op­er­at­ing through­out the re­gion. The com­pany de­signs and man­u­fac­tures up to 85 per cent of its lift truck com­po­nents, in­clud­ing key parts like mo­tors, drive units, and elec­tronic mod­ules. With 19 man­u­fac­tur­ing fa­cil­i­ties world­wide and more than 500 re­tail lo­ca­tions in 84 coun­tries, Crown has an ex­ten­sive global pro­duc­tion, sales and ser­vice net­work to meet cus­tomer needs any­time, any­where.

Call 131 604 to find out how Crown can help with your ma­te­ri­als han­dling re­quire­ments.

The re­cent growth in Syd­ney has had a knock-on ef­fect in the Hunter re­gion.

Crown Equip­ment’s new New­cas­tle lo­ca­tion ben­e­fits from the lat­est in en­vi­ron­men­tally-friendly build­ing prac­tices

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