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It seems rarely a week goes by with­out Du­cati an­nounc­ing more good news, be that awards they’ve won or sales be­ing up. This month saw them re­veal that their turnover grew to a far from shabby €731-mil­lion (eu­ros) for 2016, a re­sult up 4.1 per cent com­pared to the pre­vi­ous year. This was pre­sented at the an­nual Audi HG press con­fer­ence, and Du­cati also con­trib­uted an op­er­at­ing re­sult of €51-mil­lion with a mar­gin of 7 per cent to the Audi group. “The con­tin­u­ous evo­lu­tion of our range, both in terms of qual­ity and tech­nol­ogy, the con­stant de­vel­op­ment of our dealer net­work and the ef­fec­tive­ness of a strat­egy based on in­vest­ments aimed at the prod­ucts, the qual­ity and the cus­tomers, have en­abled the com­pany to con­tinue on its growth curve,” said Du­cati big­wig Clau­dio Domeni­cali. “This al­lows us to look to the fu­ture with op­ti­mism, know­ing that we are head­ing in the right di­rec­tion.” Fair enough, say we, and in­deed since Audi’s takeover the com­pany has gone from strength to strength eschew­ing the down­wards trend over re­cent years. Per­mis­sion to feel smug, granted…

Even more ’appy than usual...

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