The team at Redhanded has been shaping Field & Game Australia's new branding strategy and spreading #factsnotfiction to the broader community; so what happened when the inner urban creatives chose a corporate shoot as a social event?
Advertising agencies are not the typical place to find clay target shooters, nor would you find too many creative types donning their camo gear and hunting wild game on their weekends away from the city.
FGA invited Melbourne-based advertising agency Redhanded to a day of clay target shooting at the Willomavin range. Since 2015, the Agency has been working successfully with FGA on building their brand and attracting new members but this was an opportunity for FGA to show the value of demystifying firearms.
When 20 agency employees emerged from the bus they headed straight to a display of firearms and ammunition, everything from old military rifles to modern firearms and a full range of shotguns.
FGA development manager Daryl Snowdon talked the group through the various firearms, their use and capability. After a safety briefing the group headed to the range, including a copywriter from Tarrawingee, a creative director from Point Cook and a digital designer from Essex in the UK.
“Diversity is what drives great ideas and effective problem solving,” Redhanded managing director Jim Gall said. “But you can't connect with an issue, a lifestyle or a passion such as sports shooting, or hunting for that matter, from behind a desk in Richmond.”
Under the guidance of David Mcnabb, Daryl Snowdon and brand ambassador Ben Richards, the Redhanded crew took its first shots. Some were enthusiastic while others were hesitant but nearly all had a go. By the end of the competition rounds, a few were even confident enough to have a go at the 10-gauge black-powder muzzle loader;, thrilled by the boom and being engulfed by the cloud of gunsmoke.
The Redhanded crew is back in the office and working hard to promote Field & Game but it's much wiser for the experience. “The opportunity to connect people from such different backgrounds, values and beliefs with this exhilarating sport is truly unique and extremely helpful in understanding not just the sport, but the environment around us and the role we all play in keeping it sustainable,” Jim said.