Shoot­ing Red­handed

The team at Red­handed has been shap­ing Field & Game Aus­tralia's new brand­ing strat­egy and spread­ing #fact­snot­fic­tion to the broader com­mu­nity; so what hap­pened when the in­ner urban cre­atives chose a cor­po­rate shoot as a so­cial event?

Field and Game - - NEWS -

Ad­ver­tis­ing agen­cies are not the typ­i­cal place to find clay tar­get shoot­ers, nor would you find too many cre­ative types don­ning their camo gear and hunt­ing wild game on their week­ends away from the city.

FGA in­vited Mel­bourne-based ad­ver­tis­ing agency Red­handed to a day of clay tar­get shoot­ing at the Wil­lo­mavin range. Since 2015, the Agency has been work­ing suc­cess­fully with FGA on build­ing their brand and at­tract­ing new mem­bers but this was an op­por­tu­nity for FGA to show the value of de­mys­ti­fy­ing firearms.

When 20 agency em­ploy­ees emerged from the bus they headed straight to a dis­play of firearms and am­mu­ni­tion, ev­ery­thing from old mil­i­tary ri­fles to mod­ern firearms and a full range of shot­guns.

FGA de­vel­op­ment man­ager Daryl Snow­don talked the group through the var­i­ous firearms, their use and ca­pa­bil­ity. Af­ter a safety brief­ing the group headed to the range, in­clud­ing a copy­writer from Tar­rawingee, a cre­ative di­rec­tor from Point Cook and a dig­i­tal de­signer from Es­sex in the UK.

“Di­ver­sity is what drives great ideas and ef­fec­tive prob­lem solv­ing,” Red­handed man­ag­ing di­rec­tor Jim Gall said. “But you can't con­nect with an is­sue, a life­style or a pas­sion such as sports shoot­ing, or hunt­ing for that mat­ter, from be­hind a desk in Rich­mond.”

Un­der the guid­ance of David Mcnabb, Daryl Snow­don and brand am­bas­sador Ben Richards, the Red­handed crew took its first shots. Some were en­thu­si­as­tic while oth­ers were hes­i­tant but nearly all had a go. By the end of the com­pe­ti­tion rounds, a few were even con­fi­dent enough to have a go at the 10-gauge black-pow­der muz­zle loader;, thrilled by the boom and be­ing en­gulfed by the cloud of gun­smoke.

The Red­handed crew is back in the of­fice and work­ing hard to pro­mote Field & Game but it's much wiser for the ex­pe­ri­ence. “The op­por­tu­nity to con­nect peo­ple from such dif­fer­ent back­grounds, val­ues and be­liefs with this ex­hil­a­rat­ing sport is truly unique and ex­tremely help­ful in un­der­stand­ing not just the sport, but the en­vi­ron­ment around us and the role we all play in keep­ing it sus­tain­able,” Jim said.

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