Los­ing trust

Field and Game - - NEWS -

Given the events in Aus­tralia with the RSPCA it was in­ter­est­ing to read an re­cent ar­ti­cle in The Times de­tail­ing just how dam­ag­ing rad­i­cal ac­tivism can be.

The Times re­ported that the RSPCA had plum­meted from fourth to sev­en­teenth place in a poll of Bri­tain’s lead­ing char­ity brands af­ter con­cerns about rad­i­cal­ism and ag­gres­sive fundrais­ing.

It said the an­i­mal wel­fare char­ity faced an ex­o­dus of mem­bers af­ter it be­came em­broiled in rows over an­i­mal rights, prose­cu­tions and badger culls.

Friends of the Earth plunged 44 places to 112th in the an­nual Char­ity Brand In­dex, fol­low­ing cam­paigns over frack­ing, air travel and Brexit.

The Royal So­ci­ety for the Pro­tec­tion of Birds dropped 10 places to 41st af­ter a year in which it be­came

em­broiled in rows about birds of prey and an­noyed some game­keep­ers and farm­ers.

The Times ob­served that peo­ple ap­pear to have turned away from char­i­ties with strong po­lit­i­cal mes­sages and to­wards those known for de­liv­er­ing prac­ti­cal help.

The sur­vey was based on re­search con­ducted with 4000 Bri­tish adults who were asked which char­i­ties they were most aware of, whether they trusted them, how likely they were to do­nate to them, whether they cared about their causes and if they un­der­stood their work.

Lead­ing can­cer re­search and sup­port char­i­ties claimed the top two spots in the poll. You can read about how RSPCA (Vic­to­ria) shift­ing away from ac­tivism and public cam­paigns (in­clud­ing against duck hunt­ing) on page 14.

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