Given the events in Australia with the RSPCA it was interesting to read an recent article in The Times detailing just how damaging radical activism can be.
The Times reported that the RSPCA had plummeted from fourth to seventeenth place in a poll of Britain’s leading charity brands after concerns about radicalism and aggressive fundraising.
It said the animal welfare charity faced an exodus of members after it became embroiled in rows over animal rights, prosecutions and badger culls.
Friends of the Earth plunged 44 places to 112th in the annual Charity Brand Index, following campaigns over fracking, air travel and Brexit.
The Royal Society for the Protection of Birds dropped 10 places to 41st after a year in which it became
embroiled in rows about birds of prey and annoyed some gamekeepers and farmers.
The Times observed that people appear to have turned away from charities with strong political messages and towards those known for delivering practical help.
The survey was based on research conducted with 4000 British adults who were asked which charities they were most aware of, whether they trusted them, how likely they were to donate to them, whether they cared about their causes and if they understood their work.
Leading cancer research and support charities claimed the top two spots in the poll. You can read about how RSPCA (Victoria) shifting away from activism and public campaigns (including against duck hunting) on page 14.