How has it been getting your hands dirty at the business end of things with the new label?
“To be honest, I really didn’t know what I was doing in the beginning… [ laughs] I still don’t know everything, obviously, so, for Paul, it was a bit of a leap of faith. It’s been a great starting point to get everything launched. It’s been a real learning process too. I mean, I really didn’t appreciate what PR people do… you know what I mean? …until I actually started working on this. You kind of take everything for granted whereas now, having my hands in every part of the process, I’ve started to really appreciate what, for instance, Mute do for me. There are so many details, which is the thing I think that really shocked me. It wasn’t so much that it’s hard graft, rather that there are so many things to think about and that there are consequences to every move you make and contact you make… It’s been fascinating, really.”