How to… Find a compromise between loudness and bass weight
Sub bass energy eats up headroom, and you need headroom to make a mix loud. Ironically, genres that need powerful, exaggerated bass are often the ones that must be made to appear loud. It’s a struggle even for experienced mixing and mastering engineers. As a general rule, the louder a track’s sub frequencies, the less limiting you can apply before distortion. So if you want a huge bottom-end, you’re probably going to have to sacrifice a few dB of gain reduction on that master maximiser; likewise, if supreme loudness is your goal, you may have to rein in sub frequencies so you can push the limiter harder.