WAITING GAME FOR FORD
Family SUV fans are facing frustration over long delays, JOSHUA DOWLING writes
FORD will not have a direct replacement for the locally made Falcon and Territory SUV when production at Broadmeadows ends in October, leaving large gap its showrooms.
The homegrown has been a family favourite for the past 12 years, while Falcon sedan will be replaced by the smaller Mondeo, a car that competes with Toyota Camry.
Ford’s next-generation SUV, Edge, won’t arrive in Australian showrooms until 2018. Even then it
be available as family sevenseater, the variant that has accounted for majority of Territory sales.
The Ford Explorer seven-seater, one company’s top sellers in the US, has not been designed for righthand drive.
fans who want a seven-seat SUV will be obliged to step up to the heavy-duty Everest, which is based on a rugged ute rather than a car-like underbody.
The move is at odds with rest of the automotive world. Over past decade buyers have shunned heavyduty 4WDs, shifting to SUVs that look like an off-roader but are in fact based on a car design.
But Ford will not a car-derived, full-size SUV for at least year after the last Territory is sold.
“For us that was the best time, the most opportune time to procure vehicle and launch (Edge) into market,” Ford Australia boss Graeme Whickman says. “We are a part of a big global entity
therefore there lot challenges in terms where we source vehicles from. With all that considered, this was the best time for us to launch
product, about year or so (after Territory is sold out).”
The delay may frustrate intending family buyers. Edge is already made in right-hand drive in Canada and Britain.
Carsguide understands Ford Australia is waiting for the updated Edge due 2018, but it still will not have a seven-seat option.
Though they are in countdown to their final days, Falcon and Territory still account for 15 per cent of Ford Australia sales so far this year. Without immediate replacements for the mainstay models, buyers wanting to update to same type and size of car will need look elsewhere.
FORD’S SUV LINE-UP
Seven-seaters have accounted for the majority of Territory sales, but Ford now says many buyers are downsizing to a compact or switching to a Ranger as their needs change and children grow up.
It will introduce rear-drive version of the Everest seven-seater later this year try appeal Territory customers. Apart from being less carlike than to drive, it is expected cost substantially more.
The Territory has previously sold for less $40,000 and the Everest starts at $53,990 drive-away.
Rear-drive, five-seat Everests are expected to be available for about $45,000.
Before the end of the year the Kuga compact SUV will get a new nose and a new look, in line with updates model received overseas earlier this year. Ford is understood to be planning a more concerted effort updated Kuga the booming segment.