SEXY, SUAVE SUV GIVES STAID TOYOTA NEW MARKET PULL
Toyota has glammed up its range with the new C-HR, and the result is irresistible
AT first glance, the new Toyota C-HR compact crossover SUV plays a couple of tricks on eye.
Does it have two or four doors and . . . wow, looks really cool, even little bit sexy . . . could it be Toyota?
The answers are yes (it’s a fourdoor) and yes, it’s car that will work especially well on your optic nerve.
That second point is important as Toyota aims to build shift brand perception as volume-seller of wellmade, practical transport, without the garden-variety reputation that comes with much if its range.
The C-HR, released in Australia in February, is a bold offering follows in footsteps of the company’s boxy Rukus, sporty 86 coupe and retro-inspired FJ Cruiser 4x4 (now discontinued), which are anything but “meat potatoes’’.
Nor is C-HR, with it’s eyecatching “look-at-me’’ shape that screams individuality comes in a bright and funky range of colours and complex design cues will draw loads of attention from potential buyers keen to stand out the crowd. It’s neither Corolla nor RAV4,
perhaps that be a big part the pitch.
Powered by 1.2-litre turbo-petrol four cylinder producing 85kW and 184Nm of torque, the base spec C-HR comes with manual or constant variable transmission and standard features such as active cruise control, LED daytime running lamps, blind-spot warning, electric park-brake satellitenavigation, halogen headlamps with automatic high-beam, 17-inch alloy wheels, lane departure warning, and more. It can be ordered in two-wheeldrive or all-wheel-drive, the base model front-drive manual opening the batting at $31,093 drive-away.
The top-spec Koba, which was our test car, gains other goodies, including keyless smart entry and start, leather accented seats (heated