Sky pays less for matches
THE Premier League’s inflationary bubble burst this week when the $6 billion sale of British television rights produced a drop in the value of matches.
The past two domestic deals both produced 70 per cent jumps in the value of rights, fueling spiralling wages and transfer fees and cementing the competition’s status as the world’s richest league.
But the auction of 20192022 rights left two of the seven packages still up for sale as Sky emerged the big winner and rival broadcaster BT saw its position weakened.
The sale of 160 games has raised 4.464 billion pounds ($6.2 billion), compared to 5.14 billion pounds for 168 fixtures from 2016 to 2019.
The league will be looking to the sale of overseas rights to provide an upsurge in revenue for its 20 teams, who split the foreign income equally.
While remaining the biggest broadcaster of most games in Britain with four packages, Sky boasted how it was now paying 16 per cent less per fixture in its 3.579 billion pound, three-year deal to show 128 games per season.
That equates to savings of almost 600 million pounds.
But, while Sky’s price per game drops from 11 million pounds to 9.3 million pounds, BT had to agree to pay 9.2 million pounds – up from 7.6 million pounds – for one package of 32 games.