Geelong Advertiser

Lockdown delivers a recipe for success

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POPULAR celebrity cook Maggie Beer’s daily videos on social media sites Instagram and Facebook resulted in a 220 per cent boost to online sales of her namesake products in the three months to June.

Beer launched her Cooking with Maggie daily videos in April in the midst of the COVID-19 lockdown – and two months after the sudden death of her daughter Saskia Beer.

“I love to cook every day and given these unpreceden­ted times, it will be fun for me to share easy, quick dishes … It’s an opportunit­y for me to give back to the community for the incredible kindness I’ve been surrounded by,” she said at the time.

The videos delivered a fourth quarter sales boost to ASX-listed Longtable Group, the owner of Maggie Beer Products.

A 220 per cent spike in the fourth quarter helped online sales for Maggie Beer Products jump 37 per cent in the year to June 30, compared to the previous financial year.

Longtable chief Chantale Millard said the group expected a positive trading EBITDA for the year to June 30.

Shares in Longtable, which plans to change its name to Maggie Beer Holdings, rallied 33 per cent to 20c on Wednesday.

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