Re­tailer back un­der Re­trav­i­sion ban­ner

Geraldton Guardian - - News - Leti­tia Bus­niak

Mitchell and Brown is back un­der the Re­trav­i­sion ban­ner, in a move managing di­rec­tor Steve Nan­ninga said will be re­ward­ing for the busi­ness and the com­mu­nity.

The busi­ness has spent most of its al­most 50-year his­tory in Ger­ald­ton as part of Re­trav­i­sion.

It moved away from the brand in the past 12 years, but re­joined on Oc­to­ber 1.

Mr Nan­ninga said the move would help the busi­ness grow.

“We’ve been think­ing about what the next 10 years can bring, and be­ing an ever-chang­ing busi­ness and an ever-chang­ing mar­ket, we de­cided to keep our strength and re­join un­der a ban­ner like Re­trav­i­sion,” he said.

“The best part of be­ing back is the Statewide things Re­trav­i­sion do with their web­site, ad­ver­tis­ing and cat­a­logue that won’t only give us more co­he­sion with our own busi­ness, but will give our con­sumers bet­ter of­fer­ings.

“At the end of the day, what we’re try­ing to de­liver is the best re­sult for our busi­ness and the best for our cus­tomers.

“We have a great loyal cus­tomer base and have had over the last 50 years. This will al­low us to keep mov­ing for­ward and keep Mitchell and Brown as a strength in the Mid West.”

One big change for Mitchell and Brown will in­volve ex­pand­ing its pres­ence with an on­line store — set to launch in the near fu­ture.

Mr Nan­ninga said what cus­tomers would no­tice most was the in­crease in great of­fers.

“Go­ing un­der the new ban­ner is just adding Re­trav­i­sion to Mitchell and Brown, noth­ing else changes but the value our cus­tomers will get,” he said.

“The own­er­ship, the man­age­ment and the staff will all stay the same.

“The big thing is prob­a­bly be­ing able to put bet­ter of­fers out there in the mar­ket, whether it’s bonuses or a lower price on a great range of prod­ucts we’ve al­ways had — we just see that get­ting bet­ter.”

Picture: Leti­tia Bus­niak

Mitchell and Brown managing di­rec­tor Steve Nan­ninga and man­ager Greg Brown.

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