INTRODUCING THE NEW 818 HYBRIDS FROM TITLEIST

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The new 818 H1 and H2 hybrids from Titleist now in­cor­po­rate the same SureFit CG weight tech­nol­ogy used in the 917 fam­ily of driv­ers and fair­ways.

Titleist 818 hybrids offer two dis­tinct pro­file choices with per­for­mance ben­e­fits rel­a­tive to a player’s swing and head-style pref­er­ence: 818H1 is designed for golfers who have a sweep­ing de­liv­ery to the ball and pre­fer the look of a fair­way wood. The larger pro­file pro­vides high launch and is avail­able in 19°, 21°, 23°, 25° and 27° lofts.

818H2 is for golfers who have a steeper de­liv­ery to the ball and pre­fer the look of an iron. It has a com­pact, square-toed pro­file that de­liv­ers pen­e­trat­ing launch, ac­cord­ing to the com­pany. Avail­able in 17º, 19º, 21º and 23° lofts.

There are two player spe­cific head de­signs and nine avail­able lofts, while the com­pany’s SureFit hosel of­fers 16 var­ied loft and lie set­tings.

There’s a wide range of shafts – from renowned man­u­fac­tur­ers Mit­subishi, Fu­jikura and Pro­ject X – as stan­dard, so there is bound to be an 818 hy­brid for ev­ery player look­ing for im­proved long game per­for­mance.

“Hav­ing seen just how pow­er­ful the com­bi­na­tion of SureFit CG (cen­tre of gravity) Weights and SureFit Hosel was for play­ers be­ing fit into our 917 driv­ers and fair­ways, we knew that tech­nol­ogy would be espe­cially mean­ing­ful in shot mak­ing clubs like 818 hybrids, al­low­ing play­ers to op­ti­mize their ball flight and pro­duce more con­sis­tent shot pat­terns,” Direc­tor of Titleist R&D Me­tal­woods De­vel­op­ment Stephanie Lut­trell said.

“We’ve also made 818 hybrids even more for­giv­ing, which is cru­cial to main­tain­ing that playa­bil­ity on off-cen­tre shots.”

Orig­i­nally in­tro­duced on the PGA Tour in July as part of Titleist’s all-im­por­tant Tour seed­ing process, which tests and val­i­dates new mod­els in the world’s high­est-pres­sure golf en­vi­ron­ment, 818 hybrids were quick to find their way into the bags of some of the world’s best play­ers, in­clud­ing Jordan Spieth.

At the PGA Cham­pi­onship, in the search for a higher tra­jec­tory long game op­tion, Spieth opted for an 818 H2. This club is specif­i­cally en­gi­neered by the com­pany’s de­sign­ers for play­ers who de­liver the club on a steeper an­gle of at­tack with a more classic iron-like per­for­mance and look at ad­dress.

The H2 fea­tures a com­pact, square-toed pro­file and more pen­e­trat­ing ball flight than the larger head size and higher launch­ing 818 H1, which is tar­geted at golfers who pre­fer a hy­brid that more closely re­sem­bles a fair­way wood. In con­trast to the H2, the more for­giv­ing H1 has been designed for a swing with a sweep­ing club de­liv­ery and is of­fered in five lofts rang­ing from 19° through to 27°.

The 818’s up­dated Ac­tive Re­coil Chan­nel 2.0 ben­e­fits from an im­proved chan­nel de­sign and a poly­mer in­sert that flexes at im­pact to in­crease ball speed and lower spin, pro­duc­ing an op­ti­mal ball flight. All these el­e­ments com­bine to make the 818 the long­est hy­brid in Titleist’s club-mak­ing his­tory.

In ad­di­tion to the SureFit ad­justable hosel, Titleist’s mov­able weight SureFit CG sys­tem ap­pears for the first time in a hy­brid to al­low fur­ther ball flight cus­tomi­sa­tion. While the 818’s in­creased for­give­ness is pri­mar­ily due to a 10 per­cent in­crease in moment of in­er­tia (MOI) on the pre­vi­ous 816 mod­els, achieved through a pre­cisely placed CG.

“The amount of tech­nol­ogy we’ve en­gi­neered into 818 is un­prece­dented for the hy­brid cat­e­gory, and will give golfers at ev­ery level the con­fi­dence to take dead aim from dis­tances they never have be­fore,” Vice Pres­i­dent of Mar­ket­ing, Titleist Golf Clubs Josh Talge said. SRP: $425 each. Contact: For more in­for­ma­tion, in­clud­ing full spec­i­fi­ca­tions of each model, cus­tom shaft op­tions and to find a Titleist Fit­ting or Trial event near you, visit, www.titleist.com.au or call 1800 660 535.

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