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To im­prove the pop­u­lar B330 range, Bridgestone con­sulted its data stores, com­plied over three mil­lion in-per­son and on­line ball fit­tings.

This has re­sulted in the new Tour B range – the Tour B XS, Tour B X, Tour B RX and Tour B RXS – which the com­pany calls its “most in­no­va­tive and per­for­mance ori­ented of­fer­ings.”

Com­pris­ing of four mod­els en­gi­neered for a va­ri­ety of play­ers, the Tour B series fea­tures a seam­less cover de­sign in­cor­po­rat­ing ‘SlipRes’ tech­nol­ogy, which in­creases sta­bil­ity be­tween the ball and club for more fric­tion.

The Tour B XS is the longer of the two while the X is straighter, with both of­fer­ing in­creased green­side spin and con­trol as well as dis­tance through a softer cover for­mu­la­tion, mod­i­fied 330 Dual Dim­ple de­sign and im­proved aero­dy­nam­ics.

Designed with dis­tance and tra­jec­tory in mind, the RX and RXS fea­ture a new 338 Dual Dim­ple de­sign and high re­pul­sion con­struc­tion. With the RXS of­fer­ing ex­cep­tional feel and the RX out­stand­ing accuracy. RRP: $69.99 (dozen). Avail­able De­cem­ber 1. Contact: For more in­for­ma­tion, in­clud­ing where to pur­chase Bridgestone golf balls go to, www.bridge­stone­

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