Golf Australia - - AROUND THE TRAPS -

MAS­TERS Cham­pion Adam Scott has launched a new golf app called Pin, which has been de­signed to make the game more ac­ces­si­ble.

Scott and the team at Up­swing Labs un­veiled the app, which of­fers golfers a free plat­form to view, plan and in­ter­act with the game.

With the aim of be­com­ing golf’s most ex­ten­sive app, Pin al­lows users to; view the world’s most com­pre­hen­sive li­brary of golf cour­ses, ac­cess and main­tain score­cards, track per­for­mance and mea­sure pro­gres­sion, keep up with news up­dates, life­style ar­ti­cles, coach­ing and fit­ness tips, and view up-to-date leader boards from around the globe.

“As a pro­fes­sional golfer with a pas­sion for the game, my job is to help ex­pose the game of golf to the widest pos­si­ble au­di­ence, an au­di­ence where per­haps golf has not been be­fore. In this day and age, the Pin App is the best medium to do just that,” Scott said.

“From the global golf club at­las to swing train­ing, nu­tri­tion tips and track­ing your stats, Pin places the world of golf in the palm of your hand. The best thing though is that it’s free, which is a great ap­peal to me – a new and in­no­va­tive golf tech­nol­ogy plat­form avail­able to any­one and ev­ery­one with an in­ter­est in the game.”

For golfers, Pin is a mod­ern way to view, plan and in­ter­act with the game. For golf clubs and club pro­fes­sion­als, Pin of­fers a new chan­nel to ex­pose their prod­ucts and ser­vices. De­vel­oped to help clubs and golf pro’s in their mar­ket­ing, the global golf club at­las pro­vides each and ev­ery club around the world with their own fully-ed­itable pro­file.

“Ul­ti­mately, the aim is to pro­vide users with one plat­form through which they can ac­cess ev­ery­thing they love and want to learn about golf, whilst at the same time cre­at­ing a global golf com­mu­nity to which clubs and club pro­fes­sion­als have a di­rect line of com­mu­ni­ca­tion,” Scott said.

Pin is avail­able on Ap­ple iPhone from the App Store in Aus­tralia and New Zealand. Pin will launch in the US in 2018.

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