A choice too far...

Good Health (Australia) - - Be Informed -

Do you ever get the feel­ing, af­ter a busy day at work or run­ning around af­ter chil­dren, or both, that if you’re asked to make an­other de­ci­sion your brain might just ex­plode? It’s some­times the rea­son why hav­ing to de­cide what’s for din­ner can be a step too far. Well, it turns out it’s a real phe­nom­e­non – it’s called de­ci­sion fa­tigue. Ac­cord­ing to ex­perts at Florida State Univer­sity, it’s the rea­son so many nor­mally log­i­cal, ra­tio­nal peo­ple end up mak­ing silly, snap de­ci­sions when things end up in the too hard bas­ket. We’re lack­ing the men­tal en­ergy for our brain to go through the con­vo­luted process it has to ne­go­ti­ate each time it has to make a de­ci­sion, so it starts tak­ing short­cuts in­stead. Ei­ther we make a rash de­ci­sion, be­cause it’s quicker, or we fail to make any de­ci­sion at all. A se­ries of con­trolled tests took place with par­tic­i­pants in a se­ries of de­ci­sion­test­ing sit­u­a­tions: gro­cery buy­ing at the su­per­mar­ket, bar­gain hunt­ing at shop­ping malls, and weigh­ing up which car to buy at a car deal­er­ship. The ev­i­dence was easy to see: we have a fi­nite amount of brain space ded­i­cated to mak­ing de­ci­sions – so use the brainspace early on, for the de­ci­sions that mat­ter.

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