Good

Bags back

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Deadly Ponies has launched its first recycle programme and the next step in their goal to achieve zero waste and true product circularit­y. They are also working on a ‘recycle collection’, which will drop in Deadly Ponies stores late August, with four completely new designs joining the brand’s current offering. The New Zealand-made bag manufactur­er is encouragin­g their community to recycle their pre-loved Deadly Ponies bags in return for a $50 voucher reward. Using quality, ethically sourced and low-emission materials throughout their collection­s means that all collected bags and their components can be reconstruc­ted into new creations by Deadly Ponies’ artisans at their atelier. Products that are usable, but not recyclable will be donated to Dress for Success NZ, along with 10 per cent of sales from the ‘recycle collection’.

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