GRIG­ORY PUNANOV

DIG­I­TAL GURU

GQ (Australia) - - INSIDE GQ -

Rus­sian-born Punanov came on board ear­lier this year to lend his ex­per­tise to all things online. Head to Gq.com.au and check out his hand­i­work.

HOW ARE YOU FIND­ING OZ?

It’s great. I came here as a tourist four years ago with my wife and two sons, and we just loved your beau­ti­ful coun­try. On the plane back, we de­cided that we should live here – so we did.

WHAT’S THE NEXT BIG THING IN ONLINE CON­TENT?

Per­son­al­i­sa­tion of user ex­pe­ri­ence is a hot topic. Soon you’ll come to your favourite sites and see ar­ti­cles based on, say, your Face­book likes. It’s hap­pen­ing with ads – so why not con­tent, too?

IS THERE STILL A FU­TURE FOR SE­RI­OUS JOUR­NAL­ISM ONLINE?

Cer­tainly. Look at the Bloomberg Busi­ness ‘What Is Code?’ fea­ture about pro­gram­ming – it’s 30,000+ words and went vi­ral. It’s in­ter­ac­tive, nicely de­signed and well writ­ten.

GOT ANY FAVOURITE SITES?

I go through 20-30 ev­ery day, but most of my time is spent on wired.com and techcrunch.com.

WHAT ELSE CAN WE EX­PECT IN THE DIG­I­TAL WORLD?

I think smart­phones will soon re­place our wal­lets and keys, and though they’ll still be our main busi­ness tools Mon­day to Fri­day, we’ll put them away on the week­ends in favour of smart watches.

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