Russian-born Punanov came on board earlier this year to lend his expertise to all things online. Head to Gq.com.au and check out his handiwork.
HOW ARE YOU FINDING OZ?
It’s great. I came here as a tourist four years ago with my wife and two sons, and we just loved your beautiful country. On the plane back, we decided that we should live here – so we did.
WHAT’S THE NEXT BIG THING IN ONLINE CONTENT?
Personalisation of user experience is a hot topic. Soon you’ll come to your favourite sites and see articles based on, say, your Facebook likes. It’s happening with ads – so why not content, too?
IS THERE STILL A FUTURE FOR SERIOUS JOURNALISM ONLINE?
Certainly. Look at the Bloomberg Business ‘What Is Code?’ feature about programming – it’s 30,000+ words and went viral. It’s interactive, nicely designed and well written.
GOT ANY FAVOURITE SITES?
I go through 20-30 every day, but most of my time is spent on wired.com and techcrunch.com.
WHAT ELSE CAN WE EXPECT IN THE DIGITAL WORLD?
I think smartphones will soon replace our wallets and keys, and though they’ll still be our main business tools Monday to Friday, we’ll put them away on the weekends in favour of smart watches.