THE NEW PORNOG­RA­PHER

SWEDE ERIKA LUST IS CHANG­ING THE WAY PORN IS MADE – AND THERE’S NOT A DODGY MOUS­TACHE IN SIGHT.

GQ (Australia) - - THE SOURCE -

Un­happy with how women were rep­re­sented in adult flms, Erika Lust (born the less-porny Elli­nor Hal­lqvist) de­cided to do some­thing about it. In 2004, she set up Lust Films and re­leased The Good Girl, a free short porn flm that was down­loaded two mil­lion times in just two months. Last year she held a TED Talk on why the in­dus­try needs a shake up, and also started Xcon­fes­sions, where she adapts fans’ fan­tasies for the screen. And with real peo­ple, real sce­nar­ios and real sex, her flms are at­tract­ing a grow­ing global fol­low­ing.

GQ: WHAT’S WRONG WITH REG­U­LAR PORN?

ERIKA LUST: It lacks cre­ativ­ity and a nar­ra­tive. The per­form­ers are stereo­types and there’s no de­cent sto­ries or good sex. Bad sex has given porn a bad name.

GQ: HOW DO YOUR FILMS DIF­FER THEN?

EL: The sex is real and the per­form­ers look and act like a guy or girl from the street. View­ers feel like they could live out the sce­nar­ios – that makes it more sat­is­fy­ing, erotic and fun.

GQ: WHO ARE YOUR AC­TORS?

EL: We use pro­fes­sion­als who we fnd in adult flms or on Twit­ter, as well as am­a­teurs who ap­proach us. It’s vi­tal to fnd peo­ple who we get on with and who em­body the sto­ries I want to cre­ate.

GQ: WHO’S YOUR AU­DI­ENCE?

EL: The main age is 25- to 35-year-olds, but we have users from all ages. As for gen­der, it’s bal­anced – al­most half are fe­male.

GQ: WHY DID YOU DE­CIDE TO LAUNCH XCON­FES­SIONS?

EL: It started out as some­thing where users could go to con­fess their sex­ual fan­tasies and I soon re­alised I had such a rich col­lec­tion of great ma­te­rial that could be put on screen.

GQ: ANY COM­MON FAN­TASIES OUT THERE?

EL: Ev­ery­one loves in­fi­delity sto­ries – male and fe­male. Men write a lot about ‘shar­ing’ their girl­friend or wife with a third per­son, and women are of­ten thrilled by the for­bid­den and clan­des­tine. We also re­ceive ac­counts by straight women who would like to be with another woman. And af­fairs in the of­fce or work en­vi­ron­ment are quite pop­u­lar.

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