THE NEW PORNOGRAPHER
SWEDE ERIKA LUST IS CHANGING THE WAY PORN IS MADE – AND THERE’S NOT A DODGY MOUSTACHE IN SIGHT.
Unhappy with how women were represented in adult flms, Erika Lust (born the less-porny Ellinor Hallqvist) decided to do something about it. In 2004, she set up Lust Films and released The Good Girl, a free short porn flm that was downloaded two million times in just two months. Last year she held a TED Talk on why the industry needs a shake up, and also started Xconfessions, where she adapts fans’ fantasies for the screen. And with real people, real scenarios and real sex, her flms are attracting a growing global following.
GQ: WHAT’S WRONG WITH REGULAR PORN?
ERIKA LUST: It lacks creativity and a narrative. The performers are stereotypes and there’s no decent stories or good sex. Bad sex has given porn a bad name.
GQ: HOW DO YOUR FILMS DIFFER THEN?
EL: The sex is real and the performers look and act like a guy or girl from the street. Viewers feel like they could live out the scenarios – that makes it more satisfying, erotic and fun.
GQ: WHO ARE YOUR ACTORS?
EL: We use professionals who we fnd in adult flms or on Twitter, as well as amateurs who approach us. It’s vital to fnd people who we get on with and who embody the stories I want to create.
GQ: WHO’S YOUR AUDIENCE?
EL: The main age is 25- to 35-year-olds, but we have users from all ages. As for gender, it’s balanced – almost half are female.
GQ: WHY DID YOU DECIDE TO LAUNCH XCONFESSIONS?
EL: It started out as something where users could go to confess their sexual fantasies and I soon realised I had such a rich collection of great material that could be put on screen.
GQ: ANY COMMON FANTASIES OUT THERE?
EL: Everyone loves infidelity stories – male and female. Men write a lot about ‘sharing’ their girlfriend or wife with a third person, and women are often thrilled by the forbidden and clandestine. We also receive accounts by straight women who would like to be with another woman. And affairs in the offce or work environment are quite popular.