JACK PHILLIPS

GQ (Australia) - - INSIDE GQ -

DIG­I­TAL COM­MER­CIAL EDITOR

Hav­ing worked for the likes of Mon­o­cle in Lon­don, Phillips re­lo­cated to Syd­ney last year, and joined team GQ this July. He’s the rea­son you’ve been click­ing on Gq.com.au so much lately. Right? Right.

WHAT’S THE OF­FICE LIKE?

It’s al­ways a hive of ac­tiv­ity, be it 7am or 7pm. I sit di­rectly op­po­site a screen with a live traf­fic feed to Gq.com.au.

WHAT’S THE DIF­FER­ENCE BE­TWEEN ONLINE WRIT­ING AND PRINT?

Online is about get­ting to the point in a clear and co­her­ent way. That doesn’t mean you can’t have a lit­tle fun, but you need to hook read­ers in quickly or risk los­ing them. Writ­ing online means be­ing ‘on point’.

WHAT ELSE SHOULD PEO­PLE KEEP IN MIND?

You should al­ways ask your­self, ‘Why should the reader care?’ Peo­ple are bom­barded with dig­i­tal in­for­ma­tion, so you need to of­fer a fresh per­spec­tive on the news of the day and give them some­thing that they can’t read any­where else.

WHAT CAN PEO­PLE EX­PECT FROM GQ.COM.AU WITH YOU AT THE HELM?

Smart, witty and en­ter­tain­ing sto­ries, with a dis­cern­ing voice. We will cover the big is­sues, and con­tinue to pro­vide fash­ion, style and groom­ing tips, en­ter­tain­ment and tech news and busi­ness pro­files. Gq.com.au is al­ready a daily di­gest for our read­ers, but ex­pect more bite in the com­ing year.

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