BOSS­ING IT WITH THEO JAMES

GQ (Australia) - - GROOMING -

WE HANG WITH THE BRI­TISH STAR AND NEW FACE OF HUGO BOSS FRA­GRANCE, ‘THE SCENT’.

Theo James has clearly made it. For­get his helm­ing of the Di­ver­gent fran­chise. Or the al­leged Hol­ly­wood ro­mance with Shai­lene Wood­ley. No, here, en­sconced in W Ho­tel Barcelona’s lav­ish, mute-toned pen­t­house, the ac­tor’s cur­rent stature and pro­fessed im­por­tance is de­liv­ered via the num­ber of PRS play­ing chap­er­one (fve, not count­ing two wedged in the suite) and the pair of burly se­cu­rity guards man­ning the dark red dou­ble doors to his room. The OTT ap­proach is at odds with the man him­self – an ar­tic­u­late and laid­back 30-year-old. De­spite the ever-present PRS, he speaks can­didly, a sub­tle hint of cheek un­der­ly­ing his well-con­structed re­sponses. You quickly gain a sense that James wraps a nec­es­sary dose of ob­jec­tiv­ity around his cur­rent stand­ing – the kind of star it’d be great to steal away for an un­fussy in­ter­view con­ducted in a nearby dive bar over a few too many shots. Not that he’d be drink­ing such rot – his is an old-school charm steeped in top-shelf, sin­gle malts (no rocks) and a strong sense of throw­back mas­culin­ity. Cue him fronting Hugo Boss’ new fra­grance, the in­ge­niously ti­tled ‘The Scent’ (em­pha­sis on The), and the fact the new­found as­so­ci­a­tion is a frm ft. “You get of­fered cer­tain things and they’re not ap­pro­pri­ate in any way,” purrs James in a deep, pol­ished Bri­tish ac­cent. “But if I was go­ing to do any­thing, it would be some­thing that was go­ing to be a lit­tle bit of how I view my­self. And this is about mas­culin­ity in a clas­sic sense. And I like the idea of that – I’m the op­po­site of the tweet­ing, selfe-tak­ing man.”

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