AUTHENTICITY IS KEY – THOUGH IT’S NOT ALWAYS THE CASE WHEN HOLLYWOOD MATCHES ITS MEN WITH MOVEMENTS.
Here at GQ we talk a lot about the importance of the right watch for the right man at the right time. And you only need look at the painstaking efforts made in movies to match timepiece to character – and the appalling results when they are misaligned – to confrm the importance of such. Consider the case of James Bond. His watch in the frst ever Dr. No was a Rolex ‘Submariner’ on a striped canvas strap. This appeared at a time when NATO straps were largely only the preserve of soldiers. So. Damn. Cool. And it was proof that a lot of thought went into watches on flm long before marketers and brands discovered the power of product-placement and brand alignment. Sean Connery’s wristwatch, in a movie of this vintage, spoke of Bond’s style and personality – the non-oem (in-house) strap says that he’s an individual; the military reference delivering a glimpse of his badass pedigree. That it was a Rolex, meanwhile, only confrmed his requirement for the best of everything. A more recent and cautionary tale came into view with Argo, where Ben Affeck sported a Rolex ‘Deepsea Sea-dweller’. Problem being that the flm was set in 1980 and the watch was introduced in 2008. Ouch. So, gents – be sure to get it right, and let these movies act as a guide to greatness.