H&M X BALMAIN
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Considering the success of its previous designer collaborations (last year’s Alexander Wang effort sold out here in three hours), it’s no surprise H&M is back for more – this time with Balmain. But how did a Parisian fashion house renowned for super-luxe materials and intricate craftsmanship work with a mass-market brand such as H&M? Extremely well, as it turns out. We caught up with 29-year-old Balmain creative director and selfe enthusiast, Olivier Rousteing, to fnd out more.
GQ: DESCRIBE THE TYPICAL BALMAIN GUY. OLIVIER ROUSTEING:
Confdent and strong, he’s proud of himself and wants to play with his look and try out new styles. There’s also something very real about the Balmain man, he’s effortless and cool. And this concept runs throughout our H&M collection.
GQ: AT BALMAIN, YOU USE HIGHEND MATERIALS AND TECHNIQUES. HOW DID THAT WORK WITH H&M? OR:
There was no compromise in this collection. H&M completely understood Balmain is about richness and detailing, and a really sharp and strong silhouette. They wanted the
Live out any Masterchef fantasies with helpful step-by-step guides on how to cook the perfect slab of meat. Enter the specific cut or cooking method and it will take care of the rest. true essence of Balmain, and pushed themselves to create these amazing pieces. It was an emotional moment when I frst saw the results.
GQ: YOUR FAVOURITE PIECE IN THE COLLECTION? OR:
The jacket with black-onblack rope detailing. It’s so rich and elevated, and is something very special.
GQ: YOU’RE A BIG INSTAGRAM FAN. HOW IMPORTANT IS IT FOR A BRAND LIKE BALMAIN? OR:
Very, because we’re an exclusive luxury house many people cannot afford. Social media is how we can be inclusive and welcoming, and push for diversity and openness in fashion. H&M also loves social media and understands it’s the new world of fashion.
Billing itself as a gym membership for the mind, this meditation aide offers lessons to help focus and de-stress. The beginners’ course is free, and it also has a paid subscription to take things further.
Lark GQ: WITH 1.2m INSTAGRAM FOLLOWERS ON YOUR PERSONAL ACCOUNT, YOU MUST HAVE SOME SELFIE TIPS TO SHARE? OR:
First, you have to know your best side – never take a selfe on the wrong side. Then, make sure you take it somewhere fun, and – most importantly – be happy. The H&M x Balmain collection is in stores November 5; hm.com A personal wrist-based weight-loss coach, tell Siri what’s on the menu for the day and it combines food intake with activity levels and sleep patterns, then sends progress reports and motivation.
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By no means new, but the Apple Watch version complements the phone app nicely. Specifically the ‘Auto Shazam’ setting, which runs in the background to identify songs during the day.
62 CLOCKWISE FROM TOP: THE H&M X BALMAIN COLLECTION; BALMAIN’S CREATIVE DIRECTOR, OLIVIER ROUSTEING.