H&M X BAL­MAIN

GQ (Australia) - - THE SOURCE -

THE SWEDISH RE­TAIL GI­ANT IS YOUR TICKET TO JOIN THE #BALMAINARMY THIS SEA­SON – WITH­OUT NEED­ING TO RE­MORT­GAGE.

Con­sid­er­ing the suc­cess of its pre­vi­ous de­signer col­lab­o­ra­tions (last year’s Alexan­der Wang ef­fort sold out here in three hours), it’s no sur­prise H&M is back for more – this time with Bal­main. But how did a Parisian fash­ion house renowned for su­per-luxe ma­te­ri­als and in­tri­cate crafts­man­ship work with a mass-mar­ket brand such as H&M? Ex­tremely well, as it turns out. We caught up with 29-year-old Bal­main cre­ative di­rec­tor and selfe en­thu­si­ast, Olivier Rouste­ing, to fnd out more.

GQ: DE­SCRIBE THE TYP­I­CAL BAL­MAIN GUY. OLIVIER ROUSTE­ING:

Conf­dent and strong, he’s proud of him­self and wants to play with his look and try out new styles. There’s also some­thing very real about the Bal­main man, he’s ef­fort­less and cool. And this con­cept runs through­out our H&M col­lec­tion.

GQ: AT BAL­MAIN, YOU USE HIGH­END MA­TE­RI­ALS AND TECH­NIQUES. HOW DID THAT WORK WITH H&M? OR:

There was no com­pro­mise in this col­lec­tion. H&M com­pletely un­der­stood Bal­main is about rich­ness and de­tail­ing, and a re­ally sharp and strong sil­hou­ette. They wanted the

Steak­mate

Live out any Masterchef fan­tasies with help­ful step-by-step guides on how to cook the per­fect slab of meat. En­ter the spe­cific cut or cook­ing method and it will take care of the rest. true essence of Bal­main, and pushed them­selves to cre­ate these amaz­ing pieces. It was an emo­tional mo­ment when I frst saw the re­sults.

GQ: YOUR FAVOURITE PIECE IN THE COL­LEC­TION? OR:

The jacket with black-on­black rope de­tail­ing. It’s so rich and el­e­vated, and is some­thing very spe­cial.

GQ: YOU’RE A BIG IN­STA­GRAM FAN. HOW IM­POR­TANT IS IT FOR A BRAND LIKE BAL­MAIN? OR:

Very, be­cause we’re an ex­clu­sive lux­ury house many peo­ple can­not af­ford. So­cial media is how we can be in­clu­sive and wel­com­ing, and push for di­ver­sity and open­ness in fash­ion. H&M also loves so­cial media and un­der­stands it’s the new world of fash­ion.

Headspace

Billing it­self as a gym mem­ber­ship for the mind, this med­i­ta­tion aide of­fers lessons to help fo­cus and de-stress. The be­gin­ners’ course is free, and it also has a paid sub­scrip­tion to take things fur­ther.

Lark GQ: WITH 1.2m IN­STA­GRAM FOL­LOW­ERS ON YOUR PER­SONAL AC­COUNT, YOU MUST HAVE SOME SELFIE TIPS TO SHARE? OR:

First, you have to know your best side – never take a selfe on the wrong side. Then, make sure you take it some­where fun, and – most im­por­tantly – be happy. The H&M x Bal­main col­lec­tion is in stores Novem­ber 5; hm.com A per­sonal wrist-based weight-loss coach, tell Siri what’s on the menu for the day and it com­bines food in­take with ac­tiv­ity lev­els and sleep pat­terns, then sends progress re­ports and mo­ti­va­tion.

Hole19

Stay in­formed of how far you are from the green, and keep track of scores and progress, us­ing de­tails of 34,000+ cour­ses around the world. If your lo­cal isn’t on there, email the app to get it added.

Shazam

By no means new, but the Ap­ple Watch ver­sion com­ple­ments the phone app nicely. Specif­i­cally the ‘Auto Shazam’ set­ting, which runs in the back­ground to iden­tify songs dur­ing the day.

62 CLOCK­WISE FROM TOP: THE H&M X BAL­MAIN COL­LEC­TION; BAL­MAIN’S CRE­ATIVE DI­REC­TOR, OLIVIER ROUSTE­ING.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.