Five Top Tips

GQ (Australia) - - NEWS -

Make it per­sonal. “We have a sta­ble of beauty blog­gers who work hard at en­gag­ing closely with their fans, shar­ing per­sonal ex­pe­ri­ences with things such as mov­ing schools, bul­ly­ing and dat­ing, which res­onate and con­nect,” says Lynette Phillips. “The in­flu­encers are viewed as a friend – and the power of that con­nec­tion is demon­stra­ble in terms of their brand rec­om­men­da­tions.” But not too per­sonal. Ad­week re­ports that 52 per cent of re­cruiters ad­mit to ‘al­ways’ check­ing the so­cial me­dia pro­file of a po­ten­tial em­ployee. “A per­son’s Face­book pres­ence can be for per­sonal use, and that’s fine,” says Max Doyle. “But if so, when be­ing hired, set your Face­book pro­file to pri­vate and se­lect an in­of­fen­sive pro­file pic­ture.” Be se­lec­tive. “You are a busi­ness, and time is money, so only in­vest in plat­forms that can help,” says Max Doyle. “If you’re busi­ness-to­busi­ness then Linkedin is a safe bet, if you’re busi­ness-to-cus­tomer, Face­book should be your friend and if your prod­uct is vis­ually ap­peal­ing, give In­sta­gram a go. Twit­ter is ac­tu­ally over­rated.” Match your clients’ ex­pec­ta­tions. “If you’re renowned for be­ing slightly con­tro­ver­sial, then it’s im­por­tant to keep do­ing that,” says Garzberg. “But if a lot of the peo­ple who in­vest with you are quite con­ser­va­tive then it’s im­por­tant to match their ex­pec­ta­tions.” Use Linkedin ag­gres­sively. “Gone are the days of gate­keep­ers over the phone or hav­ing to at­tend awk­ward net­work­ing meet­ings at 7pm,” says Garzberg. “Net­work­ing is now more tar­geted and dig­i­tal. Linkedin is ex­tremely pow­er­ful and can cold con­nect you in­stantly.”

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