MAI­SON KIT­SUNÉ

GQ (Australia) - - THE SOURCE -

THE LAT­EST FROM THE PARISIAN STREETWEAR LA­BEL THAT SOUNDS AS GOOD AS IT LOOKS.

The work of for­mer Daft Punk man­ager Gil­das Loaëc and de­signer Masaya Kuroki, French record-cum-fash­ion la­bel Mai­son Kit­suné has built a loyal fan base around the world. “While in Ja­pan, we de­cided to start Mai­son Kit­suné in 2002,” says Loaëc. “The con­cept stores we dis­cov­ered in Tokyo in­spired us to cre­ate the cloth­ing brand and mu­sic la­bel. For us, it was ob­vi­ous to put those two ac­tiv­i­ties un­der one roof, as we’re pas­sion­ate about both.” To date, the la­bel’s mu­si­cal out­put in­cludes work by Hot Chip, Klax­ons and Aussies Cut Copy. “We’ve de­signed the brand to re­flect our own life­style,” ex­plains Loaëc. “It’s chic and ca­sual with an ef­fort­less French touch. And Kit­suné, our mu­sic la­bel, is all about making and re­leas­ing cool, catchy songs and work­ing with su­per tal­ented artists.” With the SS16 ‘Paris Désert’ col­lec­tion now avail­able at Incu, we asked Loaëc to name his favourite pieces. incu.com

42 LOOKS FROM TY-LR’S DE­BUT MENSWEAR LINE. MAI­SON KIT­SUNÉ CO-FOUNDERS MASAYA KUROKI AND GIL­DAS LOAËC. CHAM­BRAY T-SHIRT, $145 “Sum­mer 2016 at Mai­son Kit­suné em­braces those look­ing for ex­cit­ing es­capades and this vin­tage cot­ton T-shirt is it­self an in­vi­ta­tion to travel.” COT­TON ‘RIB JAMES’ SHIRT, $310 “We love to rein­ter­pret clas­sic pieces with a mod­ern spin, and a favourite fea­ture is the ribbed black col­lar.” COT­TON POLO SHIRT, $175 “The indigo loses its in­ten­sity as the gar­ment is washed and worn – which makes each polo kind of unique.” COT­TON SHIRT, $370 “We re­designed this shirt in washed twill, en­hanced with geo­met­ric mi­cro flow­ers that look like dots from afar.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.