THE LATEST FROM THE PARISIAN STREETWEAR LABEL THAT SOUNDS AS GOOD AS IT LOOKS.
The work of former Daft Punk manager Gildas Loaëc and designer Masaya Kuroki, French record-cum-fashion label Maison Kitsuné has built a loyal fan base around the world. “While in Japan, we decided to start Maison Kitsuné in 2002,” says Loaëc. “The concept stores we discovered in Tokyo inspired us to create the clothing brand and music label. For us, it was obvious to put those two activities under one roof, as we’re passionate about both.” To date, the label’s musical output includes work by Hot Chip, Klaxons and Aussies Cut Copy. “We’ve designed the brand to reflect our own lifestyle,” explains Loaëc. “It’s chic and casual with an effortless French touch. And Kitsuné, our music label, is all about making and releasing cool, catchy songs and working with super talented artists.” With the SS16 ‘Paris Désert’ collection now available at Incu, we asked Loaëc to name his favourite pieces. incu.com
42 LOOKS FROM TY-LR’S DEBUT MENSWEAR LINE. MAISON KITSUNÉ CO-FOUNDERS MASAYA KUROKI AND GILDAS LOAËC. CHAMBRAY T-SHIRT, $145 “Summer 2016 at Maison Kitsuné embraces those looking for exciting escapades and this vintage cotton T-shirt is itself an invitation to travel.” COTTON ‘RIB JAMES’ SHIRT, $310 “We love to reinterpret classic pieces with a modern spin, and a favourite feature is the ribbed black collar.” COTTON POLO SHIRT, $175 “The indigo loses its intensity as the garment is washed and worn – which makes each polo kind of unique.” COTTON SHIRT, $370 “We redesigned this shirt in washed twill, enhanced with geometric micro flowers that look like dots from afar.”