Simply paying your penis attention won’t make it perform better – no matter what you tell yourself. But strength training your pelvic floor – the muscles the penis sits on and which are activated during erection and orgasm – will. First, identify the muscles by stopping your urine flow. Then, away from the bathroom, tighten and lift them for five seconds, fully relax, then repeat 10-20 times daily. Research presented at the European Congress of Urology found that in men suffering from premature ejaculation, 12 weeks of pelvic floor training increased lasting power from 31.7 seconds to two minutes 26 seconds – nearly a five-fold rise.