| MEAT, GLO­RI­OUS MEAT

Veg­e­tar­i­ans, best look away now.

GQ (Australia) - - INSIDE - WORDS AN­THONY HUCK­STEP

SERV­ING UP THE UL­TI­MATE KNOWHOW WHEN IT COMES TO THE MOST PRIMAL OF IN­GRE­DI­ENTS.

The Aus­tralia Day lamb ad said it all, ‘Op­er­a­tion Boomerang’ us­ing celebrity ‘lam­bas­sadors’ (sorry about that) in an army drill to re­turn ex­pat Aus­tralians home for a rather large bar­be­cue. The com­mer­cial cer­tainly woke smug her­bi­vores from their slum­ber – lentilites up in arms about the anti-ve­gan sen­ti­ment, com­plain­ing it in­cited ha­tred to­wards them. The Ad­ver­tis­ing Stan­dards Bureau (ABS) gave the ad the all clear telling them, and we’re para­phras­ing, to “learn to take a joke”. While we don’t con­done ha­tred in any form, the fact re­mains that Homer Simp­son was right: you don’t make friends with salad. An­thony Puharich, ac­claimed butcher, coowner of Syd­ney’s Vic­tor Churchill and Vic’s Meat, mate of Matt Mo­ran and TV reg­u­lar, puts it an­other way – there’s no sur­pass­ing a fes­ti­val of the fesh. “Noth­ing de­liv­ers the fst pump in the air, the deep soul sat­is­fac­tion, than hook­ing into a piece of qual­ity, per­fectly-cooked meat. I don’t care what any­one says, it’s true,” he says. “Caramelised, rich, ren­dered fat favour that puts a smile on the in­side, not just the out – a car­rot, broc­coli or even a piece of snap­per doesn’t reach those heights. It’s as sim­ple as that, it’s not rocket sci­ence, you don’t need Google to an­swer that ques­tion.” But our arm doesn’t need twist­ing – we signed up to the meat car­ni­val a while ago, and you will too, with Puharich’s car­niv­o­rous om­nibus of in­sight. vic­tor churchill.com

PHO­TOG­RA­PHY ED­WARD UR­RU­TIA

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