A QUESTION OF HERITAGE
BE IT CARS, WATCHES, FASHION OR GROOMING – CERTAIN BRANDS ENDURE REGARDLESS OF INCREASING COMPETITION. HERE, OUR PICK OF THE MODERN-DAY STAYERS.
Couto toothpaste, $9.95 (60g) Founded:
1932 We’re not going to rhapsodise toothpaste, suffice to say the packaging is sublime and the mint flavour will defeat any garlic at lunch.
Acqua Di Parma shaving cream, $88 (125g) Founded:
1916 While the ‘Collezione Barbieri’ range is relatively new, Acqua Di Parma first made a global mark in the 1950s when visiting American actors stocked up on the Italian brand. Handsomely presented, this cream blends hyaluronic acid and eudermic oils to prevent dry skin.
Eight & Bob EDT, $264 (100ml) Founded:
1937 French playboy Albert Fouquet and his butler Philippe made beautiful fragrances. JF Kennedy was so captivated by the scent he ordered eight to be sent to the US and ‘another one for Bob’. Hence the name. The scent is a Mediterranean mix of lemon, bergamot, sandalwood and vanilla.
Mason Pearson ‘Pure Badger’ shave brush, $225 Founded:
1905 Unless you have microscopic fingers, you aren’t distributing shaving cream as thoroughly as this brush will. The texture of the bristles also removes dead skin and softens stubble for a cleaner, sharper result.
P Frapin & Cie ‘Caravelle Épicée’ EDP, $209 (100ml) Founded:
1270 As we move into the cooler months, Frapin’s signature heavier scents find their voice and this chorus of nutmeg, hot pepper, thyme, tobacco and sandalwood is on song.
Baxter Of California ‘Hard Water’ pomade, $32 (60ml) Founded:
1965 When launched, Baxter of California offered a single product to provide skin protection from sun and surf. The range evolved into hairstyling and this keeps everything in place, without becoming tacky.
Lucky Tiger ‘Vanishing’ cream, $22.50 (340.2g) Founded: 1920s A go-to for sufferers of sensitive skin postshave. The tried and tested combination of bracing mint and menthol calms inflammation while nixing razor bumps. One tip: only use a small amount or its scent will overpower your aftershave. Thiers Issard straight razor, $219 Founded: 1884 If you’ve ever been tempted to switch to a straight razor this is the ideal novice model, with a forgiving balance between flexibility and precision. It’s also French, thus obviously ornate and quite eye catching. Manetti Roberts ‘Borotalco’ talc powder, $34.95 (500g) Founded: 1867 Those who go sockless, trust us, a sprinkle of this in your loafers does wonders. It’s silky to the touch, absorbs unwanted moisture and is lightly scented. Baxter of California safety razor, $79 Founded: 1965 Easier to use than a straight razor and more attractive than any chemistbought shavers, this nickel-plated beauty will last for decades. Proraso ‘Sapone’ shave cream, $15 (150ml) Founded: 1948 Proper old-school with anti-fungal eucalyptus oil and the kick of menthol, this cream is a nononsense number that gives a thick, creamy lather and supple finish. Penhaligons ‘Endymion’ deodorant, $39 (75ml) Founded: 1870 We’ll spare you the lesson in mythology from which this takes its name. All you need know is the scent comprises nutmeg, cardamom, sage, mandarin and lavender with a hint of coffee.