ESTIMATED WORTH BETWEEN $600m & $1bn
Campaign Monitor provides email marketing services used by companies including Apple and Facebook. Its story illustrates how companies formed after the dot-com bust had to be hardier with real revenue streams. The second-most successful start-up to come out of Australia, it was founded in 2004 by Australians Dave Greiner and Ben Richardson. The company got going just after the 2002 tech-wreck, so selling stakes in the business to outside investors to raise money and grow the company further was impossible, says CMO Kraig Swensrud (2). “The mentality was around building a profitable business,” he says. “So our goal was to help businesses grow by providing easy-to-use email marketing tools over the web.” Today they have more than two million global customers at 150,000plus companies. And since inception, it’s grown profitably every single quarter.