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Cam­paign Mon­i­tor pro­vides email mar­ket­ing ser­vices used by com­pa­nies in­clud­ing Ap­ple and Face­book. Its story il­lus­trates how com­pa­nies formed af­ter the dot-com bust had to be hardier with real rev­enue streams. The sec­ond-most suc­cess­ful start-up to come out of Aus­tralia, it was founded in 2004 by Aus­tralians Dave Greiner and Ben Richard­son. The com­pany got go­ing just af­ter the 2002 tech-wreck, so sell­ing stakes in the busi­ness to out­side in­vestors to raise money and grow the com­pany fur­ther was im­pos­si­ble, says CMO Kraig Swen­srud (2). “The men­tal­ity was around build­ing a prof­itable busi­ness,” he says. “So our goal was to help busi­nesses grow by pro­vid­ing easy-to-use email mar­ket­ing tools over the web.” Today they have more than two mil­lion global cus­tomers at 150,000plus com­pa­nies. And since in­cep­tion, it’s grown prof­itably ev­ery sin­gle quar­ter.

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