RED­BUB­BLE

GQ (Australia) - - GQ INC. -

ES­TI­MATED WORTH UP TO $500m

Proof small mar­kets of­ten make for big com­pa­nies, Red­bub­ble was founded in 2006 and is an on­line mar­ket­place for print-on-de­mand prod­ucts based on user-sub­mit­ted art. CEO and co-founder Martin Hosk­ing (4) is a veteran of the tech space and a sur­vivor of the first dot-com boom. He says that the ob­sta­cles to start­ing a com­pany in Aus­tralia have been re­moved thanks to the in­ter­net’s rapid evo­lu­tion. “The big nat­u­ral dis­ad­van­tage we have is that the Aussie mar­ket is too small and it’s dif­fi­cult to reach a global mar­ket­place. With that bar­rier re­moved, we can lever­age our nat­u­ral ad­van­tages. The big­gest ad­van­tage we have is that peo­ple want to live here. That means there’s good ta­lent, plus those ad­van­tages of life­style, like a de­cent ed­u­ca­tion sys­tem, rea­son­able gov­ern­ment sup­port, and a good pool of liq­uid­ity through the su­per­an­nu­a­tion funds. All of that would not be enough in the past.”

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