AP­PLE WHO?

GQ (Australia) - - WATCH -

Launched in line with the Con­sumer Elec­tron­ics Show (CES) in Las Ve­gas in Jan­uary, H Moser & Cie’s ‘Swiss Alp’ watch took a light-hearted jab at the rise of wear­ables with a face that looks ex­actly like the Ap­ple Watch – but is de­signed to last for gen­er­a­tions. With an Ap­ple-es­que mar­ket­ing cam­paign do­ing the rounds on­line, CEO and owner Edouard Mey­lan pokes fun at the state of Swiss watch­mak­ing as he urges fans to, “Get a life, up­grade to a me­chan­i­cal watch!” h-moser.com

STAIN­LESS STEEL ‘SWISS ALP’ WATCH, AP­PROX. $31,800, BY H MOSER & CIE.

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