Happy 85th Birth­day to Jaeger-lecoul­tre

GQ (Australia) - - WATCH - jaeger-lecoul­tre.com

As an­niver­saries go, this wouldn’t usu­ally be one for the his­tory books, un­less you’re Jaeger-lecoul­tre. 2016 is all about the brand’s Art-deco in­spired, dou­ble-faced ‘Rev­erso’. Orig­i­nally de­signed in 1931, its swiv­el­ling case was cre­ated for polo play­ers to wear while rid­ing, to avoid the crystal be­ing crushed by a strike from an op­po­nent’s mal­let. Pretty niche, right? But this con­cept opened up a world of pos­si­bil­i­ties, mak­ing the ‘Rev­erso’ one of the most in­stantly recog­nis­able and iconic watches ever made. This year, the brand has stripped back the line (from 53 case vari­ants to six), and al­lowed cus­tomers to per­son­alise their watch. The hero piece is the plat­inum ‘Trib­ute Gy­ro­tour­bil­lon’, which uses a me­chan­i­cally im­pres­sive bi-ax­ial fly­ing tour­bil­lon with two car­riages.

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