THE ENGLISH ICON HAS FOREVER HAD A LOCK ON REBELLIOUS, UNAPOLOGETICALLY PUNCHY TAILORING – SEE: ZEPPELIN, CLAPTON, BOWIE AND PINK FLOYD. NOW, FINALLY, THE MAN IS LAUNCHING HIS FIRST STANDALONE SYDNEY STORE.
GQ: We’re pretty excited about the Sydney store – about time. Talk us through your involvement in the interior design of such, as each PS boutique feels quite bespoke. Paul Smith:
I always try to give individuality to them. Though this new Sydney store is in a mall, we still managed to give it character. The floor comes from an old school in Cardiff – it’s called partridge wood. And the outside of the shop is pink and into the cement I’ve hand-drawn a sun shining, since you’re blessed with sun most of the year.
GQ: What keeps you going? Obviously, you could sell, walk away and live a very happy life. PS:
The love of life. I swim every morning at 5am and get here [work] at six every morning. I’m a lover of life. On a serious note, we’re on the earth for a short amount of time. I’ve found a job that isn’t really a job. It isn’t really work – it’s just full of interesting things.
GQ: Lets talk menswear in 2016 – your general thoughts on the state of things? PS:
If I had a criticism of fashion today, it’s that it’s become slightly clichéd – guys aren’t as adventurous as they used to be. We have Instagram and know what people are doing, instantly. It’s a bit sad as it’s made the world a bit too homogenised.
GQ Any specific trends that make you shake your head? PS:
What is just so needless – not just in fashion, but in so-called ‘celebrity’ – is so much unnecessary ego. Yes, you do a good job. But keep your feet on the ground, mate. Be a nice person to meet. There’s so much ego and attitude and snobbishness.
GQ: Do you manage the Paul Smith Instagram account? We heard you’re quite the Luddite. PS:
Absolutely. I don’t have an email address. My wife doesn’t have a mobile phone. We have no computer or answering machine. But Instagram is an extension of my love for photography.