PAUL SMITH

GQ (Australia) - - SOURCE -

THE ENGLISH ICON HAS FOR­EVER HAD A LOCK ON RE­BEL­LIOUS, UNAPOLO­GET­I­CALLY PUNCHY TAI­LOR­ING – SEE: ZEP­PELIN, CLAPTON, BOWIE AND PINK FLOYD. NOW, FI­NALLY, THE MAN IS LAUNCH­ING HIS FIRST STAND­ALONE SYDNEY STORE.

GQ: We’re pretty ex­cited about the Sydney store – about time. Talk us through your in­volve­ment in the in­te­rior de­sign of such, as each PS bou­tique feels quite be­spoke. Paul Smith:

I al­ways try to give in­di­vid­u­al­ity to them. Though this new Sydney store is in a mall, we still man­aged to give it char­ac­ter. The floor comes from an old school in Cardiff – it’s called par­tridge wood. And the out­side of the shop is pink and into the ce­ment I’ve hand-drawn a sun shin­ing, since you’re blessed with sun most of the year.

GQ: What keeps you go­ing? Ob­vi­ously, you could sell, walk away and live a very happy life. PS:

The love of life. I swim ev­ery morn­ing at 5am and get here [work] at six ev­ery morn­ing. I’m a lover of life. On a se­ri­ous note, we’re on the earth for a short amount of time. I’ve found a job that isn’t re­ally a job. It isn’t re­ally work – it’s just full of in­ter­est­ing things.

GQ: Lets talk menswear in 2016 – your gen­eral thoughts on the state of things? PS:

If I had a crit­i­cism of fash­ion to­day, it’s that it’s be­come slightly clichéd – guys aren’t as ad­ven­tur­ous as they used to be. We have In­sta­gram and know what peo­ple are do­ing, in­stantly. It’s a bit sad as it’s made the world a bit too ho­mogenised.

GQ Any spe­cific trends that make you shake your head? PS:

What is just so need­less – not just in fash­ion, but in so-called ‘celebrity’ – is so much un­nec­es­sary ego. Yes, you do a good job. But keep your feet on the ground, mate. Be a nice per­son to meet. There’s so much ego and at­ti­tude and snob­bish­ness.

GQ: Do you man­age the Paul Smith In­sta­gram ac­count? We heard you’re quite the Lud­dite. PS:

Ab­so­lutely. I don’t have an email ad­dress. My wife doesn’t have a mo­bile phone. We have no com­puter or an­swer­ing ma­chine. But In­sta­gram is an ex­ten­sion of my love for photography.

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