HUBLOT JOINS FORCES WITH FAMED SHOEMAKERS BERLUTI TO TAKE LEATHER INSIDE THE CASE.
Some people are judged by their choice of shoes, while other opinionated exemplars of taste look straight at a man’s timepiece. Paranoid types can now relax with a criticproof collaboration between Swiss matchmaker Hublot and Parisian shoemaker Berluti. Hublot has already partnered with testosterone-laden brands such as Juventus, Ferrari and Manchester United, resulting in strong statement pieces, but the surprise union with Berluti, recently unveiled at Baselworld, has relatively discreet results. “After dressing the Berluti man from head to toe, we collaborated with Hublot to create the perfect watch to complete the silhouette,” says Berluti chief executive, Antoine Arnault. Rather than stop at the strap (using the 120-year-old shoemaker’s signature Venezia leather) the design team took over the dial for the limited edition watches. “Leather is a standard material in watchmaking for straps, but we wanted to go beyond the traditional approach to leather and work with the most emblematic leather there is,” says Hublot chief executive, Ricardo Guadalupe. “Using a living material in a sealed case is very complicated.” There are just 250 of the tobacco-hued version available, each with a strap engraved by artist Olga Berluti, the granddaughter of the label’s founder. The jet-black option, with a 45mm ceramic case and self-winding movement, stretches to 500 examples. Consider it an investment in a lifetime of style. hublot.com
CERAMIC ‘BERLUTI ALL BLACK’ WATCH, $18,900, AND GOLD ‘BERLUTI SCRITTO’ WATCH, $37,800, BOTH BY HUBLOT. GQ.COM.AU 155