Shoe busi­ness

HUBLOT JOINS FORCES WITH FAMED SHOEMAKERS BERLUTI TO TAKE LEATHER IN­SIDE THE CASE.

GQ (Australia) - - GQ WATCH -

Some peo­ple are judged by their choice of shoes, while other opin­ion­ated ex­em­plars of taste look straight at a man’s time­piece. Para­noid types can now re­lax with a crit­icproof col­lab­o­ra­tion be­tween Swiss match­maker Hublot and Parisian shoe­maker Berluti. Hublot has al­ready part­nered with testos­terone-laden brands such as Ju­ven­tus, Fer­rari and Manch­ester United, re­sult­ing in strong state­ment pieces, but the sur­prise union with Berluti, re­cently un­veiled at Basel­world, has rel­a­tively dis­creet re­sults. “After dress­ing the Berluti man from head to toe, we col­lab­o­rated with Hublot to cre­ate the per­fect watch to com­plete the sil­hou­ette,” says Berluti chief ex­ec­u­tive, An­toine Ar­nault. Rather than stop at the strap (us­ing the 120-year-old shoe­maker’s sig­na­ture Venezia leather) the de­sign team took over the dial for the lim­ited edi­tion watches. “Leather is a stan­dard ma­te­rial in watch­mak­ing for straps, but we wanted to go be­yond the tra­di­tional ap­proach to leather and work with the most em­blem­atic leather there is,” says Hublot chief ex­ec­u­tive, Ri­cardo Guadalupe. “Us­ing a liv­ing ma­te­rial in a sealed case is very com­pli­cated.” There are just 250 of the to­bacco-hued ver­sion avail­able, each with a strap en­graved by artist Olga Berluti, the grand­daugh­ter of the la­bel’s founder. The jet-black option, with a 45mm ceramic case and self-wind­ing move­ment, stretches to 500 ex­am­ples. Con­sider it an in­vest­ment in a life­time of style. hublot.com

CERAMIC ‘BERLUTI ALL BLACK’ WATCH, $18,900, AND GOLD ‘BERLUTI SCRITTO’ WATCH, $37,800, BOTH BY HUBLOT. GQ.COM.AU 155

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