THE NEW DIG­I­TAL AGE

THE FU­TURE OF BUY­ING AND SELL­ING PROP­ERTY IS QUICKLY MOV­ING BE­YOND GLOSSY BROCHURES AND SLICK-SUITED AGENTS BELT­ING ABOUT IN 3-SE­RIES BMWS. TAKE A PEEK AT WHAT THE DIG­I­TAL FU­TURE HOLDS.

GQ (Australia) - - GQ INC. - AN­DREW WIN­TER

In cling­ing to old-school prac­tices, like agents and a stan­dard 2.5 per cent com­mis­sion, the real es­tate in­dus­try can seem like a smok­ing vol­cano of dig­i­tal dis­rup­tion, set to go Mt Ve­su­vius at any mo­ment. An­drew Win­ter is not sen­ti­men­tal when it comes to the in­dus­try’s work­ings. With TV shows like Life­style’s Sell­ing Houses Australia es­tab­lished as a na­tional guilty plea­sure, he’s be­come a fa­mil­iar voice in the world of arm­chair real es­tate. “The prod­uct won’t change but the process will,” he tells GQ. At a glance, here are some of the play­ers driv­ing in­no­va­tion.

1 buymy­place.com.au An on­line sales por­tal that doesn’t use agents or com­mis­sions, po­ten­tially sav­ing you thou­sands. No ex­pe­ri­ence? No prob­lem.

2 pur­ple­bricks.com An on­line list­ing and sales ser­vice set to launch later this year. It spruiks it­self as, ‘The world’s first 24/7 es­tate agent.’

3 Vir­tual Re­al­ity Al­ready worth $1.7bn*, and es­ti­mated to triple by 2020, VR’S used by in­dus­try gi­ants like Met­ri­con, while REA Group has in­vested heav­ily in the new tech­nol­ogy. “We’re go­ing to see more VR in the way homes are sold in the fu­ture,” says Win­ter.

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