prince for a day
BECAUSE MENDESERVE A PRESENT TOO.
For all potential brides, the ring is the thing, but following old-fashioned bended-knee proclamations or flash mob proposals, most budding grooms walk away emptyhanded from pledging their troth. As anyone who has had to produce a blue box at the crucial moment is aware, Tiffany & Co. knows a carat, or four, about engagements. Now, the US luxury giant is turning its attention to neglected men. After summoning gay couples to its stores for rings with a groundbreaking advertising campaign, Tiffany & Co. is now targeting grooms of all persuasions with timepieces. “Watches are one of the few items that men feel comfortable marking a special occasion with,” says Andreatta. “With our focus on watch collections, we’re now talking more directly to male customers and we’re finding that many men are wanting to mark events such as engagements and weddings with a watch.” The custom of grooms-inwaiting receiving watches is established in parts of Europe and Korea, and the custom is taking hold in Australia. “We’ve seen the popularity of timepieces for engagement gifts rise over the past couple of years,” says Bill Nolan, retail sales director for Tiffany & Co. Australia. “Women are buying the timepieces to signify one of the couple’s most important moments in their life and ultimately to cherish the memory of their engagement.” Brides who are confident that they are going to make it all the way down the aisle (not recommended for Lindsay Lohan) can invest in engraving their gift. “Personalisation is a popular service we offer at Tiffany & Co.,” says Nolan. “All watches can be handengraved, with popular options including the engagement date or the couple’s initials.” tiffany.com
STAINLESS STEEL ‘CT60’ WATCH, $11,500, BY TIFFANY & CO..