THE SO­CIAL SET

GQ (Australia) - - TASTE & TRAVEL -

“I was asked the other day if I’m fine with peo­ple tak­ing pho­tos of their food in my restau­rants. Of course I fuck­ing am. Peo­ple travel all over the world to have amaz­ing culi­nary ex­pe­ri­ences, and if they want to take a photo of a dish, who are we to turn around and say, ‘Don’t take fuck­ing pic­tures’? “Look, so­cial me­dia is an in­cred­i­ble mar­ket­ing tool. That’s the good side. And if some­thing that we’ve done wrong is spread on so­cial me­dia, it’s a right kick up the arse. But chefs should quit bitch­ing and welcome that... they need to get off the wall about be­ing ex­posed and un­der­stand it can be there to help get things right. It’s too big, you’re ei­ther with it or you don’t mat­ter.”

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