CHANEL’ S NEW WATCH GAME . FOR MEN.
Receiving a Chanel bag, with its white camellia adornment, failed to send men’s hearts racing at the same accelerated speed as women. That was until Baselworld 2016. While a fragrance or tie is perfectly nice, it’s the ‘Monsieur de Chanel’ that has watch aficionados catching their breath. The handsome, round 40mm timepiece with an opaline finish and a jump-hour window (calling to mind the octagonal shape of Paris’ Place Vendôme) has obvious appeal, but it’s the in-house movement that’s revived the label’s popularity with men. The watch has also cast its spell on judges for the Grand Prix d’horlogerie de Genève (dubbed the Oscars of watchmaking – though more Swiss men, less J-laws tripping over dress). In the ‘Calibre 1’, created at Chanel’s manufacturer G&F Châtelain in La Chaux-de-fonds, the watch was named one of six finalists in the Mechanical Exception category. With 170 components, a manual-winding movement boasting instantaneous jumping hour and retrograde minutes, and damned sexy black matte, glossy finishes, the timepiece is seriously smart. Sure, it may have taken five years to develop, but it’s pushed Chanel into the watchmaking big league, following the success of the ‘J12’ range. 18kt gold ‘Monsieur de Chanel’ watch, $48,500, by Chanel. chanel.com