MONSIUER, MONSIEUR

CHANEL’ S NEW WATCH GAME . FOR MEN.

GQ (Australia) - - GQ WATCH -

Re­ceiv­ing a Chanel bag, with its white camel­lia adorn­ment, failed to send men’s hearts rac­ing at the same ac­cel­er­ated speed as women. That was un­til Baselworld 2016. While a fra­grance or tie is per­fectly nice, it’s the ‘Monsieur de Chanel’ that has watch afi­ciona­dos catch­ing their breath. The hand­some, round 40mm time­piece with an opa­line fin­ish and a jump-hour win­dow (call­ing to mind the oc­tag­o­nal shape of Paris’ Place Vendôme) has ob­vi­ous ap­peal, but it’s the in-house move­ment that’s re­vived the la­bel’s pop­u­lar­ity with men. The watch has also cast its spell on judges for the Grand Prix d’hor­logerie de Genève (dubbed the Os­cars of watch­mak­ing – though more Swiss men, less J-laws trip­ping over dress). In the ‘Cal­i­bre 1’, cre­ated at Chanel’s man­u­fac­turer G&F Châte­lain in La Chaux-de-fonds, the watch was named one of six fi­nal­ists in the Me­chan­i­cal Ex­cep­tion cat­e­gory. With 170 com­po­nents, a man­ual-wind­ing move­ment boast­ing in­stan­ta­neous jump­ing hour and ret­ro­grade min­utes, and damned sexy black matte, glossy fin­ishes, the time­piece is se­ri­ously smart. Sure, it may have taken five years to de­velop, but it’s pushed Chanel into the watch­mak­ing big league, fol­low­ing the suc­cess of the ‘J12’ range. 18kt gold ‘Monsieur de Chanel’ watch, $48,500, by Chanel. chanel.com

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