THE POWER OF LINKEDIN

GQ (Australia) - - GQ INC. -

If there’s one thing most me­dia com­men­ta­tors now agree on, it’s that The Donald’s brash ap­proach and fre­quent use of so­cial me­dia was a key fac­tor in vic­tory. At the time of the elec­tion, the Repub­li­can had 11.8m Face­book fol­low­ers v Hil­lary’s 7.7m, and streamed three times as many videos as his ri­val in the month be­fore the elec­tion. Modesty, it seems, is not in vogue – so give your pro­file pages a new year re­vamp and turn them into in­cred­i­ble net­work­ing op­por­tu­ni­ties. With more than 400 mil­lion users, Linkedin is a key part of a pro­fes­sional on­line ar­se­nal – an end­less source of leads, sales and in­flu­ence. Dig­i­tal mar­keter and head trainer at Linked­inx­press, David Hob­son, tells GQ his top tips for mak­ing sure a pro­file is the best that it can be.

1. Smile for the cam­era

A Linkedin pro­file is not an on­line re­sume, “it’s a piece of per­sonal brand­ing,” says Hob­son, adding that an up-to-date pro­fes­sional pro­file photo is manda­tory. That’s right, avoid that dodgy shot of you a mate posted on Face­book a few years ago – the one taken to­wards tea on the third day of the Box­ing Day test, your face shad­owed be­neath a gar­ish green and gold som­brero. “Re­cruiters will in­stantly and in­stinc­tively judge you based on your pro­file photo, no mat­ter how im­pres­sive your achieve­ments are,” says Hob­son. Bet­ter get some new head­shots.

2. Claim your name

You may have missed out on your favourite Gmail ad­dress 10 years ago, but you don’t have to make the same mis­take with your Linkedin van­ity URL (or ‘pub­lic URL’ as Linkedin calls it). With your name, it’s pos­si­ble to cre­ate a per­son­alised link to your pro­file. When some­one searches you in Google, your Linkedin page will ap­pear in the top rank­ings.

3. Headline

You get 120 characters to work on a ‘pro­fes­sional headline’ to sit un­der your name. Take a lot of time over this be­cause it’s the sec­ond most viewed part of a pro­file and also ap­pears in Google’s search in­dex. “Use this real es­tate as a mini-in­tro­duc­tion to what you do and who you work with.” And re­mem­ber – head­lines are sup­posed to en­gage, be suc­cinct and, also, be al­lur­ing.

4. Per­fect your pitch

Con­sider the pro­fes­sional sum­mary your ‘el­e­va­tor pitch’. It’s how you’d in­tro­duce your­self when net­work­ing. It needs to be an en­gag­ing and snappy in­tro­duc­tion fo­cus­ing on who you can help, as well as rel­e­vant calls to ac­tion such as your email ad­dress, web­site or phone num­ber.

5. Tell a vis­ual story

In a vis­ual-dig­i­tal age, looks count more than ever. Linkedin can dis­play up to five pho­tos or videos per sec­tion of your pro­file. Tell a vis­ual story of who you are and what you do with pho­tos, lo­gos and videos, in ad­di­tion to text.

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