VR & AR through Google’s eyes
CLAY BAVOR, GOOGLE VICE PRESIDENT OF VR & AR, ON WHAT THE FUTURE LOOKS LIKE.
“At Google, we see virtual and augmented reality as an important part of the next phase of our mission to organise the world’s information. VR can put you anywhere, AR can bring anything to you; VR can transport you somewhere else, AR leaves you where you are and brings objects and information to you, in context, making them seem like they’re there with you. And I see both as being tremendously additive to the human experience – not replacing it. By enabling people to instantly ‘travel’ to anywhere, we’ll be able to taste many more of the interesting events and places on our planet. And for most, the response to visiting a place virtually won’t be, ‘Great, now I don’t have to go.’ It will be, ‘Now I’m curious. I want to go.’ Because understanding something leads to caring and engagement. “2016 was a big year for VR and AR – new VR hardware for consumers came to market, from smartphone-powered options to desktoppowered systems. We launched Daydream, our platform for high quality mobile VR, and developers started exploring AR in earnest, as the first devices to build on became available. “And there’s great potential for VR and MR [mixed reality] to positively impact health and wellbeing. You can imagine exercise routines that are made more fun, and productive. For instance, imagine riding a stationary bike for exercise, but with VR, having the feeling of riding through the Alps, as part of the Tour de France.”